Seller Enforcement Policy

1. Overview

• This Seller Enforcement Policy (hereafter referred to as "this Policy") details the enforcement action TikTok Shop (hereafter referred to as "the Platform") will take against Sellers for violating its Terms and Policies and how Sellers can appeal against such enforcement action.
• The Platform may take enforcement action as set out in this Policy, any other Platform Policy, and the Seller Terms of Use.
• This policy applies to Sellers only.
• This Policy is not exhaustive, and Sellers are solely responsible for ensuring that they do not engage in any practice that is prohibited under this Policy, and that they comply with applicable laws and regulations, and all Platform Terms and Policies.
• Sellers may wish to seek independent legal advice if they have questions about the laws and regulations concerning their practices.
• Our Policies are updated periodically. Unless otherwise required by applicable laws and regulations, we will generally notify you in advance of any changes to this Policy. Please see the Seller Terms of Use for details of how we may make changes to our terms and policies. Sellers are responsible for checking this page regularly to ensure they comply with our Policy.

2. Account Health Rating (AHR) Point Deduction

Account Health Rating (AHR) Point Deduction work as follows:

• Account Health Rating (AHR) points are deducted for violations of our policies.
• The number of AHR Points deducted corresponds to the severity and impact of policy violations.
• When a Seller's Account Health Rating (AHR) points reach the thresholds specified in Section 5 below, the Platform will take the corresponding enforcement action.
• Account Health Rating (AHR) points deducted for violation will be automatically cleared every 90 calendar days unless the Seller's shop has been closed by the platform, ie. Account Health Rating Points (AHR) = 0.
• The Platform may take any additional necessary corrective actions and controls in addition to AHR point deduction.

3. Associated Accounts Enforcement Actions

• Associated Accounts refer to Seller accounts, other Creator accounts, or any other type of TikTok platform account which the Platform reasonably determines to have sufficient connections to indicate an existing relationship between the owners of the relevant accounts.
• If the Platform finds that a Seller account has Associated Account(s), and such accounts have violated our Terms and Policies or any applicable laws, we may take enforcement action against the Seller and the Associated Account(s).
• The enforcement action(s) taken against the Associated Account(s) will depend on the severity of the violation. The Platform will determine the severity of any enforcement action acting reasonably, but in its sole and absolute discretion.

4. Policy Violations

The table below contains a non-exhaustive list of policy violations for which sellers may receive Account Health Rating (AHR) point deduction and enforcement actions (see section 7), which may include account deactivation. We may apply more AHR point deduction and take more severe enforcement actions for repeated violations.

4.1. Violations involving Buyer Personally Indentifiable Information (Buyer PII)

Sellers that commit violations involving Buyer Personally Indentifiable Information (Buyer PII), will receive more severe enforcement actions including account suspension and permanent account deactivation.Buyer PII includes, but is not limited to, the buyer's:

• Full name, Phone number, Email address, Delivery address, Social media handles or usernames (e.g., TikTok username), Payment information, National identification numbers or tax identifiers and order details that, combined with publicly available information, could re-identify a buyer.

Prohibited actions include but are not limited to:

• Redirecting buyers off-platform, including sharing personal contact details (phone, email, social handles, URLs) in any seller-to-buyer communication, listing, or fulfillment material.
• Soliciting buyer PII through any channel (chat, listings, packaging inserts, post-purchase communications), unless expressly authorized by TTS for fulfillment.
• Misusing or sharing buyer PII for any purpose other than fulfilling the specific TTS transaction it was provided for. This includes contacting buyers outside TTS-Supported Channels, sending unsolicited marketing, disclosing PII to unauthorized third parties, reusing PII across transactions, posting PII publicly, or fulfilling orders via external platforms that send confirmations directly to buyers (e.g., dropshipping).
• Retaining buyer PII beyond fulfillment needs. PII must be deleted or anonymized without undue delay once the transaction and any applicable return/dispute window has closed.

5. Milestone Enforcement System

Where violations of our policies and guidelines occur, the Platform reserves the right to take necessary corrective enforcement actions on sellers. Sellers whose Account Health Rating (AHR) points reach certain enforcement thresholds will be subject to the corresponding enforcement actions.
The table below illustrates the relationship between Account Health Rating (AHR) point thresholds and the corresponding enforcement actions. Please note that multiple enforcement actions may be taken depending on the type of violation committed by the sellers.
Formal warning messages will be sent to sellers 20 points before reaching each enforcement threshold.

6. Enforcement Actions

In addition to the examples in Section 5, we may take additional enforcement actions for breaches of our policies, guidelines, or terms of service. A non-exhaustive list of the actions we may take include:

• Formal warning messages.
• Suspension of listing privileges.
• Removal of access to the affiliate marketplace.
• Delisting products.
• Suppression of user traffic for the Seller's ads, livestreams, videos and listed products.
• Removing the Seller's listed products' eligibility for Shopping Center recommendations.
• Placing an order and product listing volume limit on the Seller's shop.
• Temporary or permanent withdrawal of Seller benefits.
• Temporary or permanent suspension of the Seller's enrollment of affiliates and other events.
• Temporary or permanent suspension of access to the Platform.
• Temporarily or in serious cases, permanently withholding any balance and/or cancellation of any transactions associated within the Seller's account.
• Cancellation or withdrawal of any promotions and/or subsidies offered to the Seller.
• Deleting the Seller's account.
• Commencing legal action against the Seller.
• Applying an extended settlement period to the Seller's shop
• Reporting the Seller to the relevant regulatory authorities for appropriate action (we may provide necessary information about the Seller's account to regulatory authorities in accordance with applicable laws and regulations Seller).
• Removing the Seller's ability to review and approve customer-raised refund requests. The decision to approve a customer's refund request will be handled directly by us on behalf of the Seller.
• Deducting any monies due and payable to the Seller as compensation made by the Seller for any loss or damage to us and/or affected buyer(s) or other relevant third parties.

7. Withholding Balance

• Significantly Not As Described (SNAD) products
• Fake or fraudulent orders
• Unauthorised access
• Negative account balances
• Abuse of platform incentives
• Non-Activation of 2-Step Verification

8. Appeal

• If a Seller believes that enforcement action was taken against them in error, they may appeal through the appeal functionalities provided by the platform in the enforcement action notification.
• The Platform will then investigate the case and take corrective action where applicable.
• Please note that submitting an appeal does not guarantee a successful outcome for the Seller.

8.1 Appeal Procedure

• Sellers can raise a maximum of two appeals against one enforcement action.
• The first appeal must be raised within 30 days from the day on which the Seller is notified about the enforcement action. The second appeal must be filed within 15 calendar days after the rejection of the first appeal. Appeals are not available after this time.
• Account Health Rating (AHR) points deducted for each violation will be automatically restored after 90 calendar days, unless the Seller has reached 0 AHR points.
• Any appeals raised after the timelines stipulated above will not constitute a valid appeal and will not be reviewed by the Platform.

8.2 Appeal results

• The Platform will evaluate a Seller's appeal and will aim to inform the Seller of the outcome or make a request for further information without undue delay. Sellers will also be informed of the possibility of out-of-court dispute settlement and other available possibilities for redress.
• The decision made by the Platform regarding the Seller's appeal shall be notified to the Seller without undue delay.
• If the Seller's appeal is successful, the Platform will remove any penalties issued and/or restore any withdrawn privileges to/from the Seller.
• All decisions made by the Platform are at the Platform's sole discretion and are non-discriminatory, diligent and non-arbitrary. Regardless of the out-of-court dispute settlement process and mediation procedures offered by the Platform, a decision is final after the second appeal is rejected.