1. Overview

1.1 Introduction

These TikTok Shop Seller Registration Guidelines have been drafted with the express purpose of:

• Building a positive shopping environment on TikTok Shop; and
• Providing a shopping experience that consumers can have confidence in.

All applicants who wish to offer products for sale via the TikTok Shop must abide by these guidelines.

1.2 Scope

These TikTok Shop Seller Registration Guidelines (Vietnam) apply to all individuals and entities who wish to register as a seller on TikTok Shop. This policy outlines the relevant requirements that all individuals/businesses must provide to TikTok Shop for review.
These TikTok Shop Seller Registration Guidelines are updated periodically. Please check this page regularly to ensure strict compliance with our current guidelines.

2. Seller Application/Registration

There are two types of sellers - individual sellers and corporate sellers.
An individual seller refers to a seller that is not a corporation but an individual person offering goods for sale on TikTok Shop.
A corporate seller refers to a seller that is an incorporated company/ business offering goods for sale on TikTok Shop.
All individuals and corporates must register and apply to be a seller before they can list products on TikTok Shop. This includes providing specific required information and documents during registration.
NOTE: Individual sellers may be restricted from selling certain brands on TikTok Shop. Sellers who attempt to list restricted brands will be informed of this at the product listing stage. If you wish to list such brands, please register a corporate seller account and submit Brand Authorisation documentation to prove that you are authorised to sell such brands on TikTok Shop.

3. Registration Guidelines

All applicants should be aware of the following general guidelines:

• Applicants must provide us with accurate details of their business's legal name, address, phone number, e-mail address, and any other information we may request (for example, information to identify the beneficial owners of the business).
• Applicants must follow the on-screen instructions when filing out their registration.
• During the application review process, we may request applicants to submit supplementary documents for further verification before providing a result.

The application criteria for individual and corporate sellers differ. Please refer to the respective guidelines below for our registration guidelines for more details.

3.1 Eligibility

3.1.1 Individual Applicants (Eligibility)

• TikTok Shop only allows Vietnamese citizens to register as individual sellers.
• The applicant must be at least 18 years old, as required by Vietnamese law.
• Applicants who are currently under investigation or have been the subject of any enforcement action(s) by a trade or consumer protection authority are prohibited from registering as a seller on TikTok Shop. This includes but is not limited to multi-level marketing, Ponzi, or pyramid schemes.
• Applicants who are the subject of such enforcement actions or investigations may be suspended until the resolution of the inquiry favors the applicant or until the enforcement sanctions placed on the applicant expires.

3.1.2 Corporate Applicants (Eligibility)

• TikTok Shop only allows entities registered in Vietnam to register as corporate sellers.
• An applicant's business scope and operating validity period must correspond with the information contained in any submitted business license(s) or certificate(s) where applicable.
• All business licenses and certificates must be authentic and recognized by Vietnam.
• One verified business entity can only register up to five (5) seller accounts on TikTok Shop.
• Applicants who are currently under investigation or have been the subject of any enforcement action(s) by a trade or consumer protection authority are prohibited from registering as a seller on TikTok Shop. This includes but is not limited to multi-level marketing, Ponzi, or pyramid schemes.
• Applicants who are the subject of such enforcement actions or investigations may be suspended until the resolution of the inquiry favors the applicant or until the enforcement sanctions placed on the applicant expires.

3.2 Shop Name Guidelines

All applicants are required to create a shop name on TikTok Shop. This applies to both individual and corporate applicants. When creating shop names, all applicants must strictly adhere to the requirements below.

• All shop names must represent the applicant's business accurately.
• All shop names should not contain more than 40 characters.
• All shop names are restricted from containing illegal information such as banned product names or discriminatory language.
• Shop names must not contain any inappropriate political language or other information that may trigger misunderstanding, bias, dispute, or negatively affect consumers.
• All shop names must not contain any hate speech or content that attacks or incites violence against an individual or a group of individuals.
• We do not allow shop names that contain sexually suggestive or explicit content.
• We do not allow any abusive content in the shop name. This includes but is not limited to violent threats, sexual harassment, or disparaging statements regarding appearance, intellect, personality traits, and hygiene.
• We do not allow any shop name to refer to "TikTok" without TikTok's permission. Similarly, we do not allow terms related to third-party platforms without authorized permission (such as Lazada, Shopee, Amazon, Instagram, Facebook, etc.).
• Shop names must not contain any brand name(s) without the brand owner's written authorisation.
• Authorised brands are only permitted to incorporate the term 'Official' into their shop names, provided they have submitted the required authorisation from the brand owner. The use of 'Flagship,' 'Authorized,' and other similar terms are prohibited. These requirements are also applicable to all TikTok Shop profiles.
• We do not allow any shop names containing comparisons or exaggerated descriptions such as "better," "the best," "vs.", etc.
• We do not allow applicants to duplicate the shop names of other sellers.
• All shop names must not contain any external contact information or websites as part of the shop name, such as phone number, social media account information, "http," ".com," etc.
• All shop names must be presented in an official language of the relevant marketplace as supported by TikTok.
• All shop names must not contain a string of text, be solely alphanumeric, or include special characters (*, \, ?, ], etc.). Pure numbers are also not allowed.
• All shop names must not contain purely generic words or categories that do not represent the business clearly, such as "Automotive," "Shop," and "Store," etc.

3.3 Seller Profile

When filling out a seller profile, all applicants must provide legal, valid, and accurate contact information in a language accepted by TikTok. This applies to both individual and corporate applicants. Every applicant's profile information must include the following:

• Country, province, district.
• A full geographic address.
• Postal or zip code.
• Any other identifying documents requested by TikTok Shop.

3.4 Seller Verification Requirements

TikTok Shop requires all applicants to submit verification documents during the application process. The required verification documentation for individual applicants and corporate applicants differs. Please refer to the respective guidelines below.

3.4.1 Individual Applicants (Verification)

Individual applicants must submit a copy of their government-issued Identity Card for verification purposes.

3.4.2 Corporate Applicants (Verification)

TikTok Shop requires all corporate applicants to submit business licenses, registrations, or similar official documents that support their eligibility to sell products/services under applicable law.
In addition, corporate applicants may also be required to submit a government-issued Identity Card of the legal representative, company director, or person with significant control.

3.5 Identity Document Requirements

3.5.1 Individual Applicant (General Document Requirements)

• The name on the Identity Card must match the applicant's name on the registered TikTok Shop account.
• Identity cards must be government-issued and recognized by Vietnam.
• All identification information must be valid at the time of submission. Applicants must ensure their identity document(s) remain valid over the course of their business on TikTok Shop.

3.5.2 Corporate Applicant (General Document Requirements)

• Full document pages of all business license(s) and company registration(s) must be submitted. The business entity name and other names relevant to the license or registration must be legible.
• The legal representative's name listed on any submitted business license/company registration(s) must match the applicant's registered TikTok Shop account. The legal representative's name must be consistent with all identity documents provided to us.
• All business licenses or company registration documents must be issued by an official government agency and be valid at the time of seller registration.
• All business licenses or registrations must be valid throughout the period the applicant intends to conduct business on TikTok Shop. Applicants must notify TikTok Shop of any expiration, suppression, termination, or any other changes to their business license or company registration.
• Any submitted identity card must be government-issued and recognized by the country where the applicant is a citizen.
• All identification information must be valid at the time of submission. Applicants must ensure their identity document(s) remain valid over the course of their business on TikTok Shop.
• Where requested, applicants must also provide us with information evidencing the beneficial ownership of the seller.

3.6 Document Format Requirements

• Identity documents must be government-issued and recognised by Vietnam.
• Identity Cards must show the front and back of the card, with all information clearly visible.
• All copies must be legible.
• Document images must be of high quality, colored and unobstructed. Angled, blurry, black-and-white, or cropped screenshots are also not allowed.
• For multi-page files, please combine the two-sided pictures into a one-page file.
• The document applicants submit can be in one of these formats: png and jpg. The file name should not be a string of text, alphanumeric, or contain any special characters (*, \, ?, ]), etc.

3.7 Bank Account Requirements

All applicants must provide accurate bank account information. All submitted bank account information must also meet the requirements below.

• The applicant's bank name and bank account must be accurately represented.
• For corporate applicants, the bank account provided must be a business bank account. The bank account name must also be consistent with the business entity's name on any submitted business licenses, certificates, or company registrations.
• For individual applicants, the submitted bank account name must be consistent with the name on the identity documents provided upon registration.

3.8 Other Required Information

In addition to the information above, TikTok Shop may also collect further information according to the specific requirements of the applicant's destination market. We encourage applicants to consult with their legal advisor if they have questions about the laws and regulations regarding the disclosure of information.

4. Further Information

If TikTok Shop requires the collection of any additional information due to new rules or regulations, applicants will be notified to submit the necessary supplementary documents accordingly. TikTok Shop may also conduct periodic verification checks or ask for additional information from sellers.
All applicants must disclose any changes to their documentation. TikTok Shop will conduct a second review following these Seller Registration Guidelines if there are any changes to an applicant's account information or related documents.

5. Audit

TikTok Shop may review an approved seller account and all related documents at any time. If sellers or applicants violate these guidelines, punitive action may be taken against their account as set out in our Merchant Terms of Service*.
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