1. Overview

1.1 Introduction

These TikTok Shop Gambling, Gifting and Surprise-based Products Guidelines have been formulated with the express purpose of:

• Building a positive shopping environment on TikTok Shop; and
• Providing users with a confident shopping experience.

All sellers and creators who offer products for sale on TikTok Shop must abide by these guidelines and our Merchant Terms of Service (Indonesia, Malaysia, Philippines, Singapore, Vietnam, Cross-border).

1.2 Scope

These TikTok Shop Gambling, Gifting and Surprise-based Products Guidelines cover all content and product listings on TikTok Shop. They are not exhaustive or intended to act as legal advice. Sellers/creators are responsible for ensuring that the listing, sale and provision of products on TikTok Shop comply at all times with applicable laws and regulations. Sellers/creators must seek independent legal advice if they have questions about any applicable laws and regulations concerning their listings and products.Our TikTok Shop policies and guidelines are updated periodically. Sellers/creators are responsible for checking this page regularly to ensure that they comply with our current policies and guidelines.

2. Gambling (Prohibited)

The carrying out and or promotion of all gambling activities is strictly prohibited on Livestreams and Videos on TikTok Shop. Gambling-related products, services and paraphernalia are also not allowed to be sold on TikTok Shop. These include, but are not limited to:

• Roulette and Roulette Game Entry
• Lottery Tickets
• Lucky Scoop
• Mystery Egg
• Claw Machine and Claw Machine Entry
• Oyster Opening Entry

3. Gamification (Prohibited)

Gamification typically occurs when a game that has an element of chance determines item(s) a buyer will receive. This can be in instances where the buyer pays or does not pay to participate. Gamification behaviour typically occurs when the seller utilises elements of gameplay or chance as a buyer engagement technique. Gamification is strictly prohibited on TikTok Shop . Gamification services, behaviours and related activities are not allowed to be conducted by sellers/creators on TikTok Shop. Additionally, the use of gamification and games of chance on Livestreams/Short Videos is also prohibited. These include but are not limited to:

• Lucky Spin
• Lucky Wheel
• Giveaway Entry
• Lucky Scoop
• Lucky Draw

4. Surprise-Based Products (Restricted)

TikTok Shop considers products to be surprise-based if an element of mystery or surprise is an integral part of the product the user is purchasing (i.e. the customer is not certain of the contents of the product until they receive it). Surprise-based products must never offer a consequential upside or downside in the form of 'lost' or 'gained' items of monetary value. Examples include, but are not limited to, mystery boxes, advent calendars or golden eggsTo promote customer safety and better-informed purchases, surprise-based products are restricted on TikTok Shop. Sellers who wish to list Surprise-Based products must comply with the following requirements:

5. Free Giveaways

• Sellers/creators may request users to "join their free giveaway" to receive a gift without requiring the user to purchase a product (i.e. "join to win"). Sellers can request users send emojis or raise their hands virtually to participate.
• Sellers/creators may request users to "comment" to receive a gift without requiring the user to purchase a product (i.e. "comment to win").
• Note:
  • Free giveaways must not require the use of gamification. This includes, but is not limited to, wheel spins. These are prohibited under the gamification guidelines under section 4.
  • Free giveaways are currently prohibited in Thailand.

In order to provide free giveaways, sellers/creators must adhere to the guidelines below.

5.1 Mandatory Use of TikTok Shop's LIVE Giveaway Feature For Free Giveaways

If sellers wish to provide free giveaways on TikTok Shop, they must use TikTok Shop's LIVE Giveaway feature (where available) (Indonesia, Malaysia, Vietnam, The Philippines, Singapore). Similarly, if creators wish to provide free giveaways on TikTok Shop, they must also use TikTok Shop's LIVE Giveaway feature (where available) (Indonesia, Malaysia, Vietnam, The Philippines, Singapore).
The LIVE Giveaway feature is a platform function that facilitates product giveaways between sellers/creators and users. It also assists with the traceability of free gift(s) that are offered to users.
LIVE Giveaway has the following features:

• Sellers/Creators can pre-set the number of winners and how many items each user can win.
• Sellers/Creators can list a maximum of 100 items per Stock Keeping Unit (SKU).
• Sellers/Creators can pre-set the comment that needs to be entered by the user to participate in giveaways.

Note: The mandatory use of the LIVE Giveaway feature is only applicable to Malaysia, Indonesia, the Philippines, Singapore and Vietnam. For instances where the feature is not available, please refer to section 5.2 of these guidelines.

5.1.1 Use of TikTok Shop's LIVE Giveaway Feature

There are two main types of giveaway scenarios that are currently supported by the LIVE Giveaway feature. "Join to Win" Countdown Giveaways and "Comment to Win" Countdown giveaways.

• Users enter the Live room and click on the Giveaway Icon.
• Users may then select "Join" to enter the giveaway.
• Users are then able to watch the Livestream until the end of the countdown.
• After the countdown finishes, the giveaway results will appear through a pop-up window in the Livestream.
• Users who win will receive a TikTok Shop Inbox Notification and an in-app Push Notification, inviting them to fill out their addresses to redeem the free gift.
• Winners can check the shipping status of their free gift under "Giveaway winnings" in the "Order Centre" section of their TikTok app.

• Users enter the Live room and click on the Giveaway Icon.
• Users may then select "Comment to Join" to enter the giveaway
• Users are then able to watch the Livestream until the end of the countdown
• After the countdown finishes, the giveaway results will appear through a pop-up window in the Livestream
• Users who win will receive a TikTok Shop Inbox Notification and an in-app Push Notification, inviting them to fill out their addresses to redeem the free gift.
• Winners can check the shipping status of their free gift under "Giveaway winnings" in the "Order Centre" section of their TikTok app.

• "Join to Win" Countdown Giveaways
• "Join to Win" Countdown Giveaways refer to a method of entering a seller/creator's giveaway by joining their Livestream. The LIVE Giveaway feature enables sellers who offer "Join to Win" Countdown Giveaways to users to set a fixed time period or "countdown" before the feature automatically and randomly selects the winner(s).
• For "Join to Win" Countdown Giveaways, the feature operates as follows:
• "Comment to Win" Countdown Giveaways
• "Comment to Win" Countdown Giveaways refer to a method of entering a seller/creator's giveaway by commenting on their Livestream. The LIVE Giveaway feature enables sellers who offer "Comment to Win" Countdown Giveaways to users to set a fixed period or "countdown" before the feature automatically and randomly selects the winner(s).
• For "Join to Win" Countdown Giveaways, the feature operates as follows:

5.1.2 Revocation of LIVE Giveaway Feature Use

Sellers who do not dispatch giveaway gifts to winners according to the standard Service Level Agreement (SLA) outlined in our TikTok Shop Customer Order Shipping Guidelines for Indonesia, Malaysia, Philippines, Singapore, Vietnam, Cross-border will have their access to the feature removed.

5.2 Instances where LIVE Giveaway feature is not available

For sellers/creators where the LIVE Giveaway feature is not yet available, free giveaways are only allowed if they meet all the following criteria:

1. The product or item in the giveaway must be free to users and eligibility to participate in the giveaway must not be dependent on the purchase of any product from the seller/creator.
2. The giveaway cannot be cash, virtual currency or gift cards.
3. The following terms of giveaway must be explicitly stated in the uploaded content or product listing:
   • The mechanism of the free giveaway or task e.g. Comment to win
   • The number of winners or prizes to be given out
   • How the winners are selected
   • The method to claim the gift

6. Purchase-Based Incentives

Purchase-based incentives include instances when the user is eligible for free gift(s) as a result of purchasing a product, but there is no gamification or elements of gambling involved (such as wheel spin, lucky draw or lucky scoop).TikTok Shop allows purchase-based incentives in the following scenarios:

• Buy one, get one free (i.e. users can purchase an item and receive the same additional item)
• Buy one, get one or several item(s) free (i.e. Users can purchase an item and receive different items)
• The use of official TikTok Shop promotional tools (e.g. Gift with Purchase - Indonesia, Malaysia, Vietnam, The Philippines, Singapore)

If sellers/creators are not using TikTok Shop promotional tools (e.g. Gift with Purchase), purchase-based incentives are only allowed if they meet all of the following criteria:

• The free gift(s) or incentive(s) must be listed in either product title, product image or product description.
• The free gift(s) or incentive(s) must be consistent with what was promoted.
• All buyers must receive the same free product(s). The free product(s) must be of the same price and category type.
• The free item cannot be cash, virtual currency or gift cards.
• The following terms of the purchase-based incentive must be explicitly stated on the relevant content/product listing:
  1. The mechanism of the free giveaway (e.g. buy one, get one free)
  2. The free gift or incentive
  3. The duration of the free product(s) being made available (e.g. During the duration of the Livestream only)

7. Enforcement Actions and Appeal

TikTok Shop periodically reviews the content and product listings of all sellers and creators on our platform. Sellers/Creators who are deemed to have violated these guidelines or local regulations will have enforcement actions taken against them in accordance with our TikTok Shop Seller Performance Evaluation Policy (Indonesia, Malaysia, Philippines, Singapore, Vietnam, Cross-border), Creator Performance Evaluation Policy (Indonesia, Malaysia, Philippines, Singapore, Vietnam, Cross-border) and Merchant Terms of Service (Indonesia, Malaysia, Philippines, Singapore, Vietnam, Cross-border). Sellers should note that repeated offences will result in increased enforcement actions.A non-exhaustive list of the actions we may take are as follows:

• Removing the product from the platform
• Removing or blocking content
• Formal warning messages
• Suspension of creator/seller privileges
• Temporary or permanent withdrawal of creator/seller benefits
• Reporting the creator/seller to the relevant regulatory authorities for prosecution

If a seller/creator believes that an enforcement action was taken against them in error, they may file an appeal through the Seller Center or the TikTok App by raising a ticket. TikTok Shop will then investigate the case and take corrective actions where applicable. Sellers/creators should note that they are responsible for collecting and preparing all supporting documents that may be required during a case investigation.