LIVE Dashboard

07/18/2025

Livestream Analytics

Summary

Are you looking for the solution to tracking your LIVE performance comprehensively, during and after your LIVE? Look no further!

Introducing the LIVE Dashboard on PC that aims to be the one-stop solution for monitoring your LIVE performance. From tracking the status and trends for important LIVE metrics, understanding traffic and conversion, to monitoring product SKU level performance and violations, the LIVE Dashboard will aim to consolidate all your essential LIVE analytics in one location. All Creators/Sellers creating Shoppable LIVE content will have access to the LIVE Dashboard via PC.

Read on to learn more about how the dashboard can help you level-up your LIVE performance!

Benefits of LIVE Dashboard

The LIVE Dashboard enables Creators/Sellers to:

Gain high-level overview of all your key LIVE metrics during and after your LIVE completion along with helpful data benchmarks to compare performance
Understand overall trends and breakdowns related to your LIVE traffic, trends related to user viewing and conversion funnels for your products
Keep using the LIVE dashboard to track important metric trends during the LIVE session, and compare these trends with key events (like violations, pins, and promotions) to identify the main factors causing any changes.
Have a deep dive into real-time performance of your various channels driving traffic into the LIVE.
Get detailed breakdowns of your product level performance, real-time drilldowns of violations and information for giveaways during and after your LIVE

Example Use Cases

The following use cases will be the most relevant for Creators/Sellers using the LIVE Dashboard on PC.

Use Case 1: Track and monitor high level LIVE performance metrics

Goal: Analyze performance and identify key problem areas

Users will be able to view and monitor the high-level financial, traffic and conversion metrics, at one glance, during and after the LIVEs.
Users can customize the metrics they see to provide more tailored visibility of important LIVE performance factors.
Understand the market benchmarks for the worst performing metric during LIVE and worst 3 metrics after the LIVE

Use Case 2: Identify and understand trends for your LIVE

Goal: Monitor the LIVE flow in real-time and make adjustments as needed.

Track the patterns for how your audience is engaging with your LIVE by tracking the trends of engagement indicators throughout your LIVE.
Select specific LIVE metrics to look at variation patterns and understand which metrics need attention or improvement at specific points in the LIVE.
For in-depth trend information, users can select specific pre-available time durations/segments to target their trend analysis for periods of interest in the LIVE.
Cross-check trends with important events during the LIVE to understand how these events are affecting LIVE metric performance.

Use Case 3: Deep-dive into traffic, conversion and demographic patterns

Goal: Analyze user profiles and related traffic patterns for your LIVE.

Users can explore which traffic channels (paid or organic) are driving audiences to their LIVEs, allowing for better prioritization of traffic targeting strategy.
Keep tracking your conversion funnel from impressions to checkout and understand where there are conversion bottlenecks that need to be addressed.
Explore your audience profile to identify your audience's composition and tailor your strategy either to appeal to these audiences or target users with lesser engagement

Use Case 4: Look at and analyze the performance of your traffic channels to optimize your LIVE channel strategy

Goal: Track impressions, views, GMV and more across your channels to visualize and optimize your channel strategy

Understand viewership trends across the various channels from which audiences are entering your LIVE, in real-time.
Pick and choose channels to compare against enabling a side-by-side comparison of channel efficacy

Use Case 5: Investigate product, violations and promotions information for LIVEs

Goal: Review product performance to prioritize effectively, track giveaway performance, or resolve violations to enhance LIVE performance.

Users can track key metrics for individual products and also view how pinned products are performing
Users can view their violations during the LIVE session, along with violation reasons, playback clips, and suggested solutions — all in one place.
Track the status of product performance during giveaways to investigate their effectiveness and which products are generating interest.

Use Case 6: Replay your LIVE and track comments in real-time

Goal: Monitor user comments and respond to questions in real-time.

Watch your LIVE replayed in real-time or watch the entire broadcast after your LIVE. Track user comments to understand user sentiments and craft engagement strategy with your audience.
Trend information is dynamically linked with the LIVE replay, allowing you to click areas on the trend timeline to be navigated to that exact point in the LIVE broadcast.

Accessing LIVE Dashboard

All Creators/Sellers on TikTok Shop who are creating Shoppable LIVE content will have access to the LIVE Dashboard via PC.

Entrance to LIVE Dashboard

The Live Dashboard can be entered from Seller Center -> Live & Video ->

During an ongoing LIVE

The LIVE dashboard can be accessed during your ongoing LIVE from the LIVE Manager on Streamer Desktop by clicking on the dashboard icon:

Please note: Images shown are for illustration purposes only, and the data presented is not real.

After LIVE completion

After your LIVE is completed, navigate to LIVE Analytics on LIVE Manager and select the individual LIVE room you wish to diagnose. Follow the trail below to be navigated to the LIVE dashboard.

LIVE Dashboard Features

Room level actions

At the top right of the dashboard are a few action buttons.

User Manual: Click on this book icon to open the user manual and learn more on navigating the LIVE Dashboard
Language: Select the language for the dashboard interface
Full screen: Enlarge the dashboard to full-screen on your device

Key metrics tab

Please note: All images shown are for illustration purposes only, and the data presented is not real.

Module	Sample Interface	Description
Core data		The core data module will allow you to easily track the key metrics of interest during and after your LIVE. All metrics shown will be available at the LIVE room level and will be updated in real-time during the LIVE. Aggregated metrics for the LIVE session will be available to view after the LIVE is completed as well. Further, users can customize the overview module to be able to select and deselect key metrics of interest to them (maximum 16 metrics at a time), allowing them to track the relevant metrics to meet their LIVE goals. Metrics are grouped into two segments for easier visibility: Traffic express metrics: Metrics that have the most impact on organic traffic. All metrics: A collection of all metrics available to be viewed on the dashboard.
Core data - metric benchmarks	During LIVE After LIVE	The benchmark data functionality will vary on whether data is being viewed during the LIVE or after LIVE completionDuring LIVEDuring the LIVE, the 3 worst performing metrics will be visually highlighted (with red text) signifying the deviation of the metric from the average market value.After LIVEAfter the LIVE, users will also be able to hover on any of the 3 worst performing metrics to get a trend chart displaying the metric performance in comparison to historical market average and across all their past LIVEs in the last 14 days. This allows users to track how the metric performed with respect to their own historical performance.Average market value considers all LIVE Creators in the same geographical market, regardless of category type.
Performance trends		The performance trends analysis provides users with the trend information of how audience engagement varies across their LIVE session. Users can toggle between Whole LIVE, Last 5 mins or Last 30 mins for a more concentrated view on a specific period of their LIVE. Users can click on the pencil icon to customize the engagement metric they'd like to view on this trend analysis chart. Click on the right most button element to navigate to the Performance trend tab.
Traffic source		The traffic source module will allow users to understand the most impactful sources of traffic driving viewers to the LIVE. This will allow prioritization of how users promote subsequent LIVE sessions across various channels. For each channel that's driving traffic, there will be a breakdown of % of overall GMV contribution from that channel % of Impressions contribution from that channel % of Views contribution from that channel Cumulatively, for all 3 metrics, all channel contribution summation will be 100%
Follower analytics		The follower analytics module provides users visibility on the ratio of followers or non-followers contribution towards key LIVE metrics such as: GMV SKU Orders Avg. Price (main orders only) Viewers Customers
Product List		The product list module in the key data tab gives users visibility into how individual products are performing and take appropriate product-related actions. Users can identify which products are pinned and understand the pinned product's performance. Each product will have important metrics related to product impressions, CTR, orders and more (click on the up or down arrow beside each metric, to custom sort the list). Users can also customize the metrics they see for each product or search for product SKUs to narrow down the specific performance.
LIVE Replay		LIVE Replay gives users a real-time playback of the LIVE session and is coupled with real-time user comments to track user sentiments and engagement. The pinned product card will also be displayed in the LIVE Replay for easy reference of the product in focus. Clicking on the icon in the top right will swap the LIVE replay with a view of all user comments instead.
User profile		The user profile widget gives users a real-time overview of the current constitution of their LIVE audience to understand audience composition better and craft their LIVE strategy accordingly. You can toggle between two user profiles: Customer Profile or Viewer Profile Use the carousel functionality to move across and explore different user profile information, such as gender breakdown, country or region, and age groups.

Performance trends tab

Please note: All images shown are for illustration purposes only, and the data presented is not real.

Module	Sample Interface	Description
Performance trends overview		The performance trends overview section is the master view for users when trying to understand deviation patterns of important LIVE trends during and after the LIVE session. Use this trend analysis to understand where, during the LIVE, there are spikes and dips in your core metrics and take appropriate actions for improvement. Users will be able to select two metrics at a time to compare the metric performances on the trendchart. Users can click on the pencil icon to customize the metric they'd like to monitor on the trendchart. Users will also be able to filter the LIVE duration that they wish to analyse and this will allow more targeted tracking of metrics during a period of interest. The whole LIVE duration Last 30 mins Last 5 mins Furthermore, users can use the timeline selector interface to choose a custom timeline of their own. The trend chart will reflect accordingly based on the selected timespan. Additionally, there will be color-coded markers for different key events during the LIVE. These events will include (but are not limited to): Product pins Violations Promotional activities. Users can cross-reference how their metric of interest performs against these key events to understand the impact of these events or how effective the events were in driving LIVE performance. Users can also download this information offline and information will be presented in a tabular form across the course of the LIVE. Export/download functionality will only be available after completion of the LIVE.
Product information		The Product tab in the performance trends tab gives users visibility into how individual products are performing and take appropriate product-related actions. Users can identify which products are pinned and understand the pinned product's performance. Each product will have important metrics related to product impressions, CTR, orders and more (click on the up or down arrow beside each metric, to custom sort the list). Users can also customize the metrics they see for each product or search for product SKUs to narrow down the specific performance.
Promotion information		On the Promotion tab, users can analyse the impact of individual product giveaways to identify which product giveaways were effective in driving incremental impressions or views during their LIVE.
Content quality		Within the content quality tab, users will have a view of widgets for each violation incurred in the LIVE. The widget will outline the violation reason, provide a violation replay clip, and recommendations for addressing the violation. Users can also directly appeal the violation from here.
LIVE Replay		LIVE Replay gives users a real-time playback of the LIVE session and is coupled with real-time user comments to track user sentiments and engagement. The pinned product card will also be displayed in the LIVE Replay for easy reference of the product in focus. Clicking on the icon in the top right will swap the LIVE replay with a view of all user comments instead.

Traffic source tab

Please note: All images shown are for illustration purposes only, and the data presented is not real.

Module	Sample Interface	Description
Traffic source breakdown		The traffic source breakdown provides an overview of the key audience metrics across various traffic sources to your LIVE. For each traffic source, users can view % contribution and absolute values of impressions, views, CTR, CTOR, ERR and much more. The goal of these is to understand how the different channels are performing in comparison to one another and also find strategic insights where there might be underutilized channels Users can sort by each of the metrics listed above to create a custom view of the data. Users can select up to 5 channels to compare channel performance trends, in real-time via the traffic source trend chart.
Traffic source trend chart		The traffic source trend chart is to be used in conjunction with the traffic source breakdown above. For each channel selected in the traffic source breakdown, a corresponding trend chart will be produced in the trend comparison space that outlines the variation of a particular metric for that channel. For all the selected channels, users can choose to look at the metric trends based on: Impressions GMV Views
Video traffic to LIVE		The Video to LIVE module allows you to understand how videos posted by Creators and Sellers drive traffic to your LIVE room. Users can rank and view the videos that are driving the most traffic into their LIVEs, based on impressions, views and GMV.
LIVE Replay		LIVE Replay gives users a real-time playback of the LIVE session and is coupled with real-time user comments to track user sentiments and engagement. The pinned product card will also be displayed in the LIVE Replay for easy reference of the product in focus. Clicking on the icon in the top right will swap the LIVE replay with a view of all user comments instead.

Frequently Asked Questions (FAQs)

Do I need any special access or permissions to access this unified LIVE dashboard?

Any Creator/Seller performing Shoppable LIVEs will be able to access this functionality without the need for any special access permissions.

What interface (PC/APP) will this functionality be available on?

The LIVE dashboard is currently available on the PC only, but users can also leverage on certain real-time LIVE analytics via the LIVE shopping bag. Read more .

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