👚 Wepretty Clothes - The fashion brand that leads the trend of "wrinkle-free shirts" for youngsters.

Wepretty Clothes is a fashion brand made for youngsters founded by Ngoc Ha. Ha is also a Content Creator on social media. With the strength of her Marketing & Communication degree from National Economics University, four years of experience in Marketing Branding, and ten years working in the fashion industry, Ha has applied her knowledge and experience to create and develop an academic TikTok channel with more than 100,000 followers.
The reasons why Ha chooses to develop Wepretty Clothes are because she has a big passion for fashion and the goal of helping women create a minimalist wardrobe while showcasing the items' distinctive designs, extremely useful in daily life, supporting women in developing their own distinct style and expressing their personalities. In addition, thanks to technological and internet advancements, customers are favoring online purchasing more and more. For fashion startups like Ha, this is regarded as a "fertile land" where they can increase their chances of reaching and drawing many customers at low investment cost.
The development of Wepretty from the beginning to this point has not been without significant challenges and difficulties. Even though Ha and her coworkers have worked in the fashion industry for a long time, they still encounter major challenges.

• First of all, finance has always been the biggest challenge when starting up. In order to build up the foundation for Wepretty, Ha and her team need to make plans carefully and separate investments ideally to avoid loss of money and maintain stable operation.
• Products, managing inventory, ordering and production are all important components. It is significant to devote time to research and maintaining product quality. Ha and Wepretty team's objectives are to release the best product, avoid similarity in design and compete with other competitors. Moreover, managing products and fabric sources to prevent loss of money is also important.
• Start-up companies like Ha have to invest a lot of time and energy into finding and training qualified employees every day. At the same time, maintaining a positive working environment and building connections between staff members is a crucial part of keeping talented people and developing a strong team in order to support Ha during the developing journey of her brand. After a long time of developing Wepretty, Ha is very proud of her youthful, enthusiastic GenZ staff members. Creativity and flexibility of her employees have not only contributed greatly to the growth of Wepretty but also great support for preserving uniqueness and positive interactions in the modern business environment.

To promote development, Ha has cooperated with factories and 2 fabric companies to maintain stability in supply sources and ensure product quality, allowing Wepretty to respond quickly with the changes and keep up with current trends in the market. Maintaining relationships with factories and fabric companies not only brings flexibility in the supply chain but also is an opportunity to produce "hot trend" products.
On the ecommerce platforms, Wepretty already has more than 200.000 orders with around 400.000 products being sold. Wepretty reached its peak in Q2 2023 and expanded by 200% in just three months. These figures serve as a powerful source of inspiration for Ha and Wepretty to keep innovating and providing customers with higher-quality products.
Wepretty has joined the TikTok Shop family for over a year, starting from August 2022. Ha decided to use TikTok Shop to grow her fashion company because she saw the platform's potential as a powerful tool for development and as an investment in a long-term plan. Ha chose to remain with TikTok Shop for a considerable amount of time after realizing the platform's great attraction to Wepretty's target audience. Wepretty can access a wide range of customers using TikTok Shop, especially those who fit the audience Wepretty wants to target. Besides that, the shopping habits of consumers on TikTok Shop reflect the trends and lifestyles of Wepretty's customers, so Ha's team is attempting to capitalize on this by creating Livestream content and videos to interact strongly and create a unique and attractive shopping experience for customers.
Finally, Ha thinks that with the rapid development of TikTok in general and TikTok Shop in particular and the great influence that the platform is creating, Ha believes that working with TikTok Shop is the right decision to not only take advantage of current resources but also create big opportunities for long-term success in the online fashion market.
After a period of time developing and accompanying on TikTok Shop, Ngoc Ha and Wepretty's team have accomplished the following outstanding goals:

• Within two to three weeks of starting, the company launched numerous top-trending and best-selling items, one of which is the "hot hit" wrinkle-free shirt. Wepretty has sold over 40,000 products on TikTok Shop, with over 200,000 orders registered.
• Peaking in 2023's second quarter, Wepretty experiences growth of up to 200% in just three months in comparison to early 2023.
• Wepretty attracted up to 1.5 thousand viewers and had the largest sales reaching 200 million in a single live session.