Mall Mission Completion Guide

01/05/2026

Missions

Step 1:

Accept the mission

Mall application entrance: Seller Center --> Growth --> Mall

Step 2: Check if you are eligible for Mall and register Mall

By clicking Growth --> Mall --> View more, you will see information about your ineligibility status and the reasons behind it
There are 3 steps to be eligible for Mall:
- 1.Meet all criteria
- 2.Get brand verification
- 3.Assign products to brand
You can see some details and take action to fulfill every step
You can click 'Join Now' button after fulfilling all steps, and then you will become a Mall seller

Step 3: Check the mission progress and receive the reward

Go to Seller Center > Growth > Missions & rewards
Navigate the mission in the Mission tab to check the mission progress

To claim the reward after completion, go to Seller Center > Growth > Missions & rewards > My rewards

Brand Tonality Threshold

Merchants only need to meet one of the following criteria: Offline Presence in Prime Location, Social Media Influence, or Has Brand Website.

Offline Presense in prime location criteria		Social Media Influence		Has Brand Website
1. Within 200 meters of the store, there are chain brands such as McDonald's, Jolibee, or Starbucks.2. The brand is available for sale in well-known chain supermarkets/retail stores	*Material that required (better with example)	Follower Thresold >xxx	Social Media range (incl. TikTok, Instagram, Facebook)
Sellers must pass 1 out of the criteria below:1. Available in at least one well-known chain supermarkets / shopping malls / retail stores (Vincom, Emart, Winmart, Guardians, Watsons, 7-eleven, electronic store chains, etc. ); or2. Located near the well-known chain stores / international brands (Muji, H&M, Zara, McDonald's, Starbucks, etc); or3.The brand has at least one offline store, one of which must be in Hanoi or HCMC or Danang	1. + Lease contract between the brand and the shopping mall. Must contain: 1. Brand/Company Name 2. Shopping mall company name3. Signature of both parties+ Contract for supply of goods to supermarket / retail store chain. Must contain the 1. Brand/Company Name 2. SKU/SPU Name 3. SKU/SPU Image 4. Supermarket/etc. recipient name5. Signed name of Brand representative6. Signed name of supermarket/etc. representative 2. Valid lease contract of the brand showing exact address of rental location and google map screenshot showing near vicinity to well-known chain stores / international brands3. Valid lease contract of the brand showing exact address in HCMC / Hanoi / Da Nang	Total >=50,000, or at least one platform with >10,000 followers	Instagram Twitter Tiktok Facebook Youtube Threads	Yes

Example of approved screenshot for Offline Presence/Brand Website/Social Media Influence:

Offline Precence	Brand Website	Social Media Influence

Example of approved screenshot for proofing their Mall status in other platforms:

	PC	Mobile
SHP Mall
LAZ Mall

Why should sellers opt in as TikTok Shop Mall?

TikTok Shop Mall Program is an exclusive program for a curated selection of brands from brand owners, reputable retailers and resellers, that offers more exclusive benefits:

Mall Benefits🔥🔥
Type	Benefit description	Details	Resource Image/Screenshoots
B-end	Brand Rankings in landing page
	Customer acquisition tool (advanced advertising)	-User segmentation broadcast（TBD）-Customer targeted voucher
	Customer activation tool (CRM)
C-end	100% Authentic	Mall sellers have a "100% Authentic" label on their product PDP page. Sellers shall compensate 2x of the product value if found counterfeit
	Free Return	Free return within 15 days of receiving Mall products. Change of mind applicable. Terms & Conditions applied
	Free Shipping	Free shipping available for orders that meet the minimum spending criteria
	Mall Label Displayed	- Mall labels on shop level and product level-Mall labels beneath Livestream Icon and Livestream shopping cart page
Shoptab resources	Shoptab Mall Banner Entrance	Mall has a dedicated banner on the top banner of Shoptab page as an extra entrance to Mall landing page, which appears after the campaign banner.
Shoptab resources	Mall Landing Page feature	Mall exclusive centralized traffic resources ：Top banners are exclusively reserved for Mall
Flashsales resources	Mall FS products subsidy	Dedicated budget for Mall FS products	Q2 Mall seller x FS
Flashsales resources	Dedicated channel tab
Search resources	Brand search shop card	Brand/Mall shops are shown as store cards in related brand search query
	Prioritized slots for mall	Mall shops have higher priority in brand query search results
	Mall tag added in Search filter
Special service	GNE	Pre-alert for enforcement
	Exclusive Service Queue	Prioritised during product listing moderation
	Exclusive Service Queue	Prioritised for seller support tickets