TUTA Ngon Khó Cưỡng
11/01/2024
TUTA NGON KHÓ CƯỠNG - Inspirational story about Dew-wetted Rice Paper and Snacks loved by many customers
"Leaving the city to return to hometown" and developing hometown specialties is probably no longer a strange story. However, it is still a difficult decision because not everyone is able to successfully do what they want to do. TUTA Ngon Kho Cuong is one of the outstanding examples of successfully developing a brand from its own homeland specialties.TUTA Ngon Kho Cuong is a brand of dew-wetted rice paper and snacks developed by Tran Thi Thu Thao. Unfortunately, graduating with a major in Pharmacy at the time when the economy was heavily affected by the Covid epidemic, Thao decided to leave the city and return to her hometown instead of struggling to stay in the big city. That's how her journey of developing a business with dew-wetted rice paper started. After many days of confusing about development orientation, she realized the potential of her homeland's specialty, dew-wetted rice paper and chose to develop TUTA Ngon Kho Cuong. At first, Thao and TUTA have faced many difficulties due to limited capital and lack of personnel, it was such a big challenge in maintaining and developing the brand. However, Thao and the TUTA team soon realized these limitations. Although it's not going well, the team continuously develops their knowledge and skills to find solutions for the future and has no intention of giving up.

A Live session of Thao for TUTA's product - Picture provided by the seller
After a short period of launching, TUTA's products gradually reached a number of customers and received positive reviews. Thao's dew-wetted rice paper brand has gradually come closer to people's hearts through effective sales and marketing activities.
Thu Thao is very happy when her dew-wetted rice paper and snacks have developed day by day - Picture provided by the seller
At the present, TUTA Ngon Kho Cuong is one of the most popular brands of dew-wetted rice paper and snacks in the market and is loved by many customers. TUTA's products are highly appreciated and always in top best-selling items of TikTok Shop. Thao has succeeded in building a brand from Zero, creating jobs and providing stable income for many staffs. Their core strength comes from Livestream, so the revenue from TUTA's Live sessions is quite good too. Besides, TUTA also takes advantage of Short Video, which is the platform's strength and has created many videos with millions of views. Some of TUTA's most impressive achievements at TikTok Shop are:- 3 times reached Top 1 Weekly Revenue. Revenue per Live session is up to 9 figures and 80% of revenue comes from Livestream.
- More than 300 Videos and hundreds of Videos reached over 100K views, many Videos reached million views. More than 10,000 Creators have TUTA's product in product carts of their videos.
- Collab with KOCs such as Kien Review, Thai Vu, Hoang Lam Foodie, actors Manh Hung, Thu Mit...in their Livestream
- Revenue increased by 400% from February to now thanks to the Shopping Center.

A dew-wetted rice paper combo and snacks of TUTA - Picture provided by the seller
Let's watch TUTA's upcoming video: The Rising Star - TUTA Ngon Kho Cuong on TikTok channel @sellwithtiktokshop_vn in the forthcoming time!