Món Lạ Vườn Nhà

🥕🥦 MON LA VUON NHA - The journey "Coming to Hometown" to build a million-view TikTok channel about Da Lat agricultural products 🥦🥕

The TikTok channel "Mon La Vuon Nha" of Nguyen Thi Tuong Thao is one of the familiar channels for people who are passionate about clean agricultural products. "Mon La Vuon Nha" has emerged as a phenomenon in the agricultural product industry since TikTok and the Agricultural Trade Promotion Center - Ministry of Agriculture and Rural Development signed a strategy cooperation to enhance digital transformation capacity for the national OCOP program, along with policies to support OCOP sellers from TikTok Shop.
Nguyen Thi Tuong Thao graduated with a degree in Chemical Technology from Ho Chi Minh City University of Agriculture and Forestry and Economics from the University of Economics and Law (UEL). Thao was born in a peasant family in Da Lat, she had the opportunity to be exposed to farming work from an early age. She also has an endless passion for vegetables, fruits and a desire to enhance the value of vegetables. Therefore, Thao decided to quit her job at the laboratory and return to her homeland to develop clean vegetables.
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Tuong Thao with fresh vegetables in Da Lat (Lam Dong) - Photo provided by the Seller
With the initial step of bringing the development of agricultural products to keep up with Industry 4.0, Thao has started building the TikTok channel "Mon La Vuon Nha", creating vivid short videos about highland agricultural products. The videos are all produced by herself with lots of care and effort. The main purpose is to introduce viewers to the unique and fresh agricultural products that the Nha Vuon in Da Lat is growing.
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Tuong Thao with fresh vegetables in Da Lat (Lam Dong) - Photo provided by the Seller
The name "Mon La Vuon Nha" was chosen for the TikTok channel with the purpose of both expressing the "uniqueness" of each product, while also bringing rusticity, familiarity and closeness to everyone. With endless efforts, Thao has built "Mon La Vuon Nha" into one of the "million views" Vietnamese Agricultural TikTok channels in less than 2 months, including one video with over 4 million views. Besides, "Mon La Vuon Nha" also achieved extremely impressive achievements on TikTok Shop:
✅ In just 5 months, "Mon La Vuon Nha" reached more than 40 million views, selling more than 40 tons of fresh agricultural products.✅ 150+ Livestream sessions by June 2023, 22+ videos per month helping sales grow by 500%.✅ Revenue from TikTok Shop Shopping Center increased by 1000%.image
Image of TikTok channel "Món Lạ Vườn Nhà"
"Mon La Vuon Nha" already aired in The Rising Star section of TikTok Shop. Please click on the channels below to listen to Tuong Thao's story about her journey of "leaving the city and returning to the garden" with "Mon La Vuon Nha":
🌈 TikTok - The Rising Star "Mon La Vuon Nha"🌈 Facebook - The Rising Star "Mon La Vuon Nha"