As a shop owner, you can add sub-accounts for your employees to help manage and operate your TikTok Shop. In this feature guide you will learn how to add sub-accounts and manage their role & permissions in Seller Center. You can add shop sub-accounts and assign your staff different roles with unique permissions for them to complete daily operations, like managing products or tracking orders. TikTok Shop provides default roles with preset permissions for easier management.
You can also create and customize your own roles and set their permissions according to your needs.

Permissions and Default Roles

Permission Details

Permissions are set according to the menu (subject to changes) of Seller Centre and split into "Viewing only" and "Viewing & Editing".
Please note that some permissions are not splittable.

Default Roles

Currently, the following nine default roles are available.
Sellers can find the latest roles and permissions through: Seller Centre > My Account > Account Settings > User Management > Add User > Select Role.

Add Users as Sub-Account

• Go to My Account > Account Settings > User Management in Seller Center.
  
• You can search for users that you have added through the filter bar on the top. It can be based on roles, status, and email address.
  
• Click Create New
• Choose role for user that you want to add
  
• Type the email address of the new user you want to add
  
• Choose the default language then click submit.
  
• Verification notification will pop up and tell that the system has sent an activation email to the corresponding email address. The user needs to activate their account within 120 hours and can only access the seller center account after they activate their account.
  
• If you go back to the User Management page, you can see the user that you have just added and their activation status.
  
• You will also be able to edit users' roles anytime after their account is active.
  
  

Shop Account Binding

Seller Center now allows you to switch between all your shops instantly without having to log out of Seller Center and log back in every time. The shop owner can bind other related local shops to the main Seller Center.
Please note that this feature is only visible to shops that have been registered under the same business license.
All screenshots provided in this guide are for illustrative purposes only, and the data displayed is not real.

Binding a new shop

Switch between the bound shops

Once you have more than 1 shop linked, you can jump from one to another in seconds in 2 easy ways.

Important: permission change of the bound shop owner

FAQs

1. Can I directly assign permissions to a sub-account?

No, you can only assign roles to a sub-account.
The sub-account will have all the permissions under the roles assigned.

2. Who can assign and customize roles?

Only the shop owner account user can assign and customize roles.

3. Why can't I edit/create products/orders etc.?

Because the permissions of each role are refined and split into viewing and editing, some roles may lose permissions.
For example, a sub-account with the role Customer Service Agent may find that they suddenly lose the permission to edit products/orders. You can ask the account owner to add other roles with permissions to the sub-account. The account owner can also create a new role and assign it to the sub-account.