What kind of content counts as False Displays of Information?

Content should accurately represent the products on sale. The following counts as "False Displays of Information":

• Mismatched pricing, availability or discounts.
• Incorrect images, brand names, descriptions, features, guarantees, or warranties.
• Misrepresentation of delivery, returns, refunds, or customer service.

In this example, the creator is promoting red boots and stating they are available in size 7, but only size 9 boots are listed for sale.

What happens if I breach these guidelines?

If you are found to violate these guidelines, you may have enforcement actions taken against your account. You should note that repeated offenses will result in more significant penalties. Please see our Violation Reasons, Points & Enforcement Actions for Creators article and Creator Terms of Service for more information. If you think an enforcement action has been taken against you in error, appeal via the TikTok App. Please read our Creator Appeal Guidelines article for more information.
Please read our TikTok Shop Content Guidelines to learn more.

FAQs

How can I avoid Misleading Content?

• Provide accurate details about your product, including size, material, origin, and effects.
• Do not exaggerate or make false product claims.
• If mentioning awards, certifications, or affiliations, ensure they align with product packaging and provide proof when needed.
• Do not negatively compare or disparage other brands to promote yours.
• Be honest about your personal experience with the product