Date: 07 January 2025

Campaign PLUS Program Terms and Conditions

These Campaign PLUS Program Terms and Conditions (these "Terms") shall apply in addition to the Seller Terms of Service and govern Seller's ("you" or "your") application for and participation in the Campaign PLUS Program (the "Program") on the TikTok Shop platform (the "Platform") provided by TikTok Shop and/or its affiliates (collectively, "TikTok Shop"). Your participation in the Program is subject to your acceptance of these Terms. By participating in the Program, you acknowledge that you have read and understood, and agree to be bound, by these Terms.
Program Resources

1. The following resources provided under the Program are offered on a first come, first served basis and subject to availability, which is to be confirmed by TikTok Shop:
   1. Exposure provided by TikTok Shop ("Exposure Benefits")
   2. Co-funded vouchers ("Co-funded vouchers")
   3. Additional exposure of short videos and livestreams provided by Sellers pursuant to the Sellers Terms of Service ("Livestream Benefits")
2. Other than as expressly set out in these Terms, TikTok Shop does not make any promises or commitments such as specific functions, reliability, availability, or ability to meet your needs.
3. TikTok Shop does not guarantee the results of the Exposure Benefits, Co-funded vouchers, Livestream Benefits or any number of impressions, opens or clicks. For the avoidance of doubt, TikTok Shop does not allow or support third-party impression tracking.
4. All resources provided by TikTok Shop are subject to changes and availability.

Event

5. The Program consists of various campaigns (each an "Event" and collectively, "Events"). The Exposure Benefits, Co-funded vouchers, Livestream Benefits for each Event might vary from time to time, as set out in the Seller Center, or otherwise notified to you by TikTok Shop. You may choose to participate in any specific Event(s), and would not be regarded as participating in other Events you did not choose.

Changes to these Terms

6. TikTok Shop has the right to amend these Terms and adjust details to the Program (including but not limited to, the Participation Requirements and Program Fees (both as defined herein) payable by you, from time to time. TikTok Shop will use commercially reasonable efforts to give you at least one (1) week’s prior notice of any material changes to these Terms, such as through a written notice to you via the Seller Center. However, it is your sole responsibility to review these Terms regularly to check for such changes. TikTok Shop will also update the “Last Updated” date at the top of these Terms, which reflects the effective date of such Terms. If you do not agree to the change(s) notified to you, you may request to leave the Program at any time during the notice period, subject to the deadline set by TikTok Shop and notified to you. Your continued participation in the Program after the notice period shall be deemed you acceptance of the amended Terms.

Program Fees

7. You shall commit to TikTok Shop the Program Fees as set out in the Seller Center in respect of each Event, in accordance with these Terms. The Program Fees are non-negotiable. Failure to pay the full Program Fees within the prescribed period may result in disqualification from the Program and/or future Events, unless otherwise notified by TikTok Shop.
8. The Program Fees payable by you will be calculated according to the methods outlined in the Seller Center. TikTok Shop reserves the right to review and modify the Program Fees (including the calculation methods) at its sole and absolute discretion in accordance with Clause 6 (Changes to these Terms) above.
9. Once you are successfully enrolled in an Event, upon the effective date of the Event or your successful enrollment (whichever is later), TikTok Shop will deduct the minimum amount specified in the Seller Center from payments due to you.
10. The settlement will follow TikTok Shop's standard seller settlement process within twenty-one (21) calendar days after the end of each Event. Detailed settlement information will be made available in the Seller Center.

Participation Requirements

11. In order to participate in the Program, you will need to apply to us through the Seller Center. Your acceptance into and continued participation in the Program shall be at TikTok Shop's sole and absolute discretion, and subject to you meeting (and continue to meet) the Participation Requirements, which will either be available on the Seller Center or otherwise notified to you by TikTok Shop. You further agree that TikTok Shop shall have no obligation to accept you into the Program.
12. TikTok Shop reserves the right to remove you from, and terminate your participation in, the Program and/or any Event(s) if:
    1. You fail to meet the Participation Requirements;
    2. You breach these Terms, or terms or policies applicable to the Platform;
    3. You fail to comply with relevant laws or TikTok Shop's policies;
    4. Your participation negatively impacts TikTok Shop's reputation; or
    5. TikTok Shop is required to do so by law or government orders (collectively, "Default Event").
13. Notwithstanding the foregoing, TikTok Shop shall have the right to remove you from the Program at any time at our sole and absolute discretion.
14. If You are removed from the Program, TikTok Shop shall have the right to remove the Exposure Benefits, Co-funded vouchers, Livestream Benefits from the Platform, and you shall not be entitled to any refund of the minimum amount specified in the Seller Center already paid by you, and/or any Program Fees incurred by you if You are removed due to the Default Event.

Miscellaneous

15. TikTok Shop reserves the right, at its sole and absolute discretion, to modify, suspend, terminate or cancel the Program as it deems fit.
16. You shall indemnify and hold harmless TikTok Shop and their officers, directors and employees (collectively, the "Indemnified Parties"), from and against any and all expenses, damages and losses of any kind (including, without limitation, reasonable legal fees and costs) incurred by any of the Indemnified Parties arising out of or in connection with any claim by a third party against any of the Indemnified Parties resulting from: (i) your actual or alleged breach of the these Terms; (ii) our production, use or distribution of the Creative Assets.
17. You agree that all business, technical and financial information (including, without limitation, the identity of and information relating to customers or employees of TikTok Shop) developed, learned or obtained by or for or on behalf of you during the Program that relate to TikTok Shop or its business, constitute "Confidential Information", as that term is defined in the Seller Terms of Service.
18. These Terms and all other terms and conditions that you have agreed to through your use of the Platform apply to your participation in the Program, including but not limited to, Seller Terms of Service (collectively, the "Agreement"). Capitalised terms used but not defined herein shall have the meaning given to them in the Agreement. In the event of any conflict or inconsistency between these Terms, the Agreement and any other policies and guidelines provided by TikTok Shop, in so far as those terms relate to the Program, these Terms shall prevail to the extent of such conflict or inconsistency.
19. These Terms wholly incorporate and are subject to TikTok Shop's governing law and arbitration terms in you in the Seller Terms of Service.