Read this article to find out what a store page is , where is the entrance and the content related information.

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What is a store page?

After the merchant is bound to the official account, the official account generates content for the merchant's self-sold products, and sells e-commerce products through short videos and live broadcasts. At the same time, on the TikTok personal page, the products in the store are displayed in the form of [shop], so as to establish an official account for consumers to know the products in the store. Consumers build trust in the store. In the future, the store page will also become a traffic position for business brand marketing and event promotion.

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Entrance of store page

Entrance in the profile page

Conditions for exhibiting store entrances

After the consumer enters the account homepage, whether to display the store entrance, the following conditions must be met

1. Account identity: This account is bound as the official account of the merchant
2. Store verification: The merchant has an active store in the background (and has passed the review)
3. Address: The area where the consumer is located is the same as the area where the product can be sold

Display style

Merchants view their own profile
Experimental group 1	Experimental group 2
The Store tab displays the products in the store, and slides down to display the store page entrance	The advanced functional area displays the store page entrance, click to enter the store page
Consumers view a merchant's store
Experimental group 1	Experimental group 2
Display the products in the store in the tab, slide down to display the store page entrance, click to enter the store page	The advanced functional area displays the store page entrance, click to enter the store page

Entry in the transaction process

Conditions for exhibiting store entrances

Whether the merchant or product has a corresponding store, and if so, display the store entrance

Display style

Entrance	Function Description	Schematic
Live Room - Product bag	Display the store name on the top right side of the product bag in the live room, click to jump to the store page After entering the store page from the live room, keep the small live window	No online campaign｜With online campaign｜Store page retains live window
Live room-profile	Click the 'Go Shop' button to enter the store page
PDP	Click the store button in the lower left corner of the product details page to jump to the store page
Shopping cart	Click the store name above the product to jump to the store page
Order List Page	Click on the store name to jump to the store page
Bill of Lading page	Display store avatar + name, but not support click	-
Order details page	Click on the store name to jump to the store page
Customer Service Session Page	If the merchant has a bound official account, the corresponding store page will be displayed Click the shop icon in the upper right corner to jump to the shop page

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Store page display content

demo	Module	Metrics	Description
Store homepage	Store info	shopname	Display the name of the store backstage of the merchant Click the store name to enter the store compliance information interface
		Shop avatar	Display the logo of the store on the backend of the merchant; if the logo is not uploaded to the backend of the merchant, the default logo of the platform will be displayed
		On live status	When the store's bound account is in the live state, the store avatar will display the live state with a red circle; If there is live preview information, it will be displayed below the avatar
		Shop score	Take the average rating of all products in the store whose "product status" is active, seller deactive, sold out and have reviews: Meaning: the sum of ratings / the average of the total number of reviews The store rating will only be displayed when the following conditions are met at the same time: a. When the number of reviews > xb. Evaluation score > 3.5 points Store rating display method a. Round to 1 decimal placeb. The ratings are displayed with stars. The rules for star display are as follows:0-0.25 (inclusive) show 0 stars0.25-0.75 (inclusive) show 0.5 stars0.75-1.25 (inclusive) show 1 star1.25-1.75 (inclusive) show 1.5 stars1.75-2.25 (inclusive) show 2 starsAnd so on
		Shop sales	Sales data of all accumulated products in the store: Calculation logic: the sum of all product sales in the same store Time range: full history, since the first time the business started Commodity status: including products on sale, off the shelf, and deleted, which means in all states Display form: Quantity < 100, no display Quantity <10w, show specific data Quantity>10w, show 10w+
	Relationship between shop and account	Display the official account linking to your shop	Display the username of the official account Click to jump to the account's profile page
	Customer service	customer service button	The merchant customer service entry button is displayed on the store page, click to enter the customer service session page
Store Compliance Information	Shop info	Shop name	Shop name
		Shop sales	Display store sales, % (sold quantity) sold
		Shop logo	Display the logo of the store on the backend of the merchant; if the logo is not uploaded to the backend of the merchant, the default logo of the platform will be displayed
		Merchant qualification information	Enterprise merchants: Business name Business address Contact information: By default, it is hidden in *, click on the small eye to display the specific contact information VAT ID: not displayed when there is no information or unavailable Individual merchants: Business address Contact information: By default, it is hidden by *, click the small eye to display the specific contact information
Home page and product display after sliding	Product tab	Display products in the store	Scope of displayed products: The products are sold in the store The product is in the state of approval The item is on the shelf and the stock is > 0 When the store does not display any products, it will display "The store does not have any products on the shelves"
		Sort by	Support sorting by "Comprehensive", "Sales", "Update Time", and "Price": Comprehensive sorting //Recommend: means the recommended order. By default, it is displayed according to the "comprehensive sorting" Best sales: sales are sorted from high to low; New release time: Sort by product update time from new to old; Price: Sort by the original price of the product, support switching, click for the first time to display the order of "low price to high price", click again to display the order of "high price to low price" Tab order supports adjusting the order, adding and deleting
		product card	Picture: The first picture of the product picture on the product details page Product title Price: Show original price & discounted price Marketing Labels: Displays campaign label information, up to 2 labels

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How to enter the TikTok shop center?

Test group 1		Test group 2
	Official accounts	Official accounts
Introduction& demo	Display the products in the store in the store tab:The TikTok Shop Center entrance is displayed at the top of the store tab, click to enter it	Enter the creator tools with the hamburger in the upper right corner and click TikTok shop to enter TikTok Shop Center
	Affiliate creators	Affiliate creators
Introduction& demo	Showcase tab displays Affiliate products, entrance of TikTok Shop Center display on the top of this tab, click to enter it	Showcase tab displays Affiliate products, entrance of TikTok Shop Center display on the top of this tab, click to enter it