Latest TikTok Shopping insights, tips and trendsThe Mega Sales season represents a crucial shopping season for businesses to boost their revenue by capitalizing on an increase in buying activity:

• Commerce - 94% of users bought something during 2021 sales season. Make entertainment part of the shopping experience via our solutions.
• Content - 81% of TikTok users say video content influenced their recent purchase. Own your Mega Sales moment with entertaining content that drive sales.
• Culture - 2.3x YoY growth in shopping videos created during year-end. Build personal connections with our users by engaging and co-creating with our communities.

Start HERE (link)Use your TikTok Shop to maximize visibilityPhase A: Prepare

• Setup the infrastructure (seller link here, partner link here)
• Then drive performance marketing in minutes (Video Shopping link here, LIVE Shopping link here)

Phase B: InspireInvite the community to join the meaningful conversation, and unlock your potential on TikTok. Creative tips to make your sale announcement loud and lively:

• Ensure a key message is announced within the first 3 seconds.
• Use a variety of scenes to keep it lively and engaging. Adding varied scenes indicate a 38% lift in conversion.
• Spotlight your intricate product details, and convey emotional/functional benefits.
• Show behind the scenes.
• Check out the ABCD-eCommerce Creative Playbook (link here).

Phase C: GrowBuild an Always-On presence to help understand your campaigns and customers better. Connect with high-intent audiences in-feed consistently to maximize your shop visibility. Leverage Ads Manager for better performance (link here).Phase D: ConvertActivate test and learn strategy by target audience or interest groups in Ads Manager, with multiple ads per ad group to power the machine learning, while controlling the budget at ad group level (link here).Start HERE (link)Start HERE (link)