LIVE Giveaway

11/05/2025

Livestream Operation

LIVE Giveaway is a tool that allows sellers or creators to run giveaway events during LIVE, by giving out prizes to viewers. Viewers can participate in these giveaway events by completing certain set tasks, such as commenting on your LIVE, becoming your follower, watching your LIVE for a set duration of time, or making a purchase from your LIVE. Once the giveaway ends, the platform will randomly choose winners from the pool of viewers in your livestream.

With more viewers participating in your LIVE Giveaway, you can effectively increase your engagement, followers and average watch time!

Eligibility Criteria

The eligibility criteria below is applicable to Affiliate Creators and sellers with bound official or marketing accounts who are setting up LIVE Giveaway via TikTok App or LIVE Manager PC.

ELIGIBILITY CRITERIA
Eligibility Criteria	Your Own Choice Giveaway Prize	From Item List Giveaway Prize
Creator with PQP Scores	Violation < 5 PQP > 3	Violation points <=8.0
Creator without PQP Scores	Violation < 5 Content published in the last 30 days >=10	Violation points <=8.0
Verification Frequency	Daily

For sellers setting up LIVE Giveaway via Seller Center PC to allocate giveaway prizes to affiliate creators, see the seller eligibility criteria and overall set up process

Do's and Don'ts of LIVE Giveaway

To ensure a smooth LIVE session and experience for both you and your viewers, here are some tips on LIVE Giveaway best practices and what to avoid. Remember, it is important to adhere to TikTok Shop's guidelines to avoid potential violation risks:

Before LIVE

Setting Up LIVE Giveaway

Creators can set up a LIVE Giveaway in 2 ways:

i) Before going LIVE: Pre-configure the LIVE Giveaway and select the giveaway event to publish it instantly during LIVE.

ii) During ongoing LIVE: Create a new LIVE Giveaway and publish it instantly during LIVE.

Learn Key LIVE Giveaway Strategies*

Unsure when is a good time or the right time to publish a new LIVE Giveaway? Run LIVE Giveaways at different intervals of your livestream, adjusting accordingly with different strategies.

Launch Timing & Task Types
At the start of the livestream	Launch within the first 10 minutes of starting your livestream to drive excitement and quickly attract audiences into your LIVE.	Watch + Comment task
At low viewership	Launch giveaway when viewership is lower than average, to retain viewers and increase average watching time
Before promoting top product	Launch giveaway to increase average watch time, then promote top product & drive sales through comments and boost user conversion.
Scheduled timing	Pre-announce mid/high-value giveaways at fixed times (e.g., 10:00am, 11:30am) and emphasize before countdown starts.	Follow or watch task

Unsure how to promote awareness of giveaway and how to drive audience participation? Provide verbal commentary before, during and after LIVE to continue engagement and eagerness to join.

Giveaway Commentary
Before Giveaway Starts	Announce upcoming giveaway launch and giveaway prizes, educate viewers on how to join by commenting or following upon launch of giveaway.	“We’re starting a LIVE Giveaway in a few minutes!"
Upon Giveaway Launch	Remind viewers repeatedly to join the giveaway by “clicking on the pink bag in the top left corner" and create a sense of urgency through counting down to guide them to click on the giveaway.	“5 minutes left! Win a La Mer travel set - just click the top left corner pink bag to join!”
Upon Giveaway Launch	Display or showcase the actual giveaway product and verbally highlight it as a giveaway prize, so the viewers can see the actual products and are more attracted to join the giveaway.	“Join the giveaway for a chance to win this prize - a travel set worth $100, small & easy to carry around!”
After Giveaway Ends	Thank viewers for joining the giveaway and announce the next giveaway at <time>, encourage viewers to remain in the livestream for another chance to win later.	“Congrats to the giveaway winners! Those who missed out - don’t worry, there’s another giveaway at 9pm!”

*These strategies are suggestions only and do not guarantee specific outcomes or results, as every livestream is unique and may perform differently based on audience and content.

Types of LIVE Giveaway Prizes

While setting up LIVE Giveaway, choose between various giveaway prize types before publishing the giveaway event via TikTok App or LIVE Manager (PC).

Platform Voucher giveaway type is currently available to selected sellers or creators only.

Giveaway Prize Type	Your Own Choice	From Item List	Platform Vouchers
Eligible Users	Affiliate creators Sellers with bound official or marketing accounts
Description	Offer physical or digital prizes of your own choice.	For Sellers: Offer products from your own store. For Affiliate Creators: Offer prizes which are products sponsored by sellers you are collaborating with.	Offer platform vouchers that are sponsored by the platform. These include co-funded vouchers or general product vouchers.
Benefits	Sellers & affiliate creators have the option to offer any prize of their choice (physical, or digital).Affiliate creators have the flexibility to publish a giveaway at any time, without requiring prize allocation from sellers.	Sellers can leverage on their shop's stock clearance items or low value items as giveaway prizes.Affiliate creators can strengthen collaboration with sellers & host giveaway events that drive higher live room engagement and traffic, at no added costs.	Sellers & affiliate creators can host giveaway events that drive higher live room engagement and traffic, at no added costs.
Cost of Prize	Any cost of prizes here are borne by the affiliate creator or seller.	Any cost of prizes here are borne by the seller.	Any cost of prizes here are borne by the platform. There is no cost from sellers or creators.
Prize Fulfillment	Sellers & affiliate creators are required to complete the prize fulfillment to the winner.	Sellers are required to complete the prize fulfillment to the winner.	Platform will automatically distribute the prize to the winner.

Note:

Sellers are required to set up the Creator LIVE Giveaway first before Affiliate Creators can select available items, read more here.
There is no criteria required from sellers or creators to fulfill in order for platform sponsored prizes to be shown within the list of LIVE Giveaways available. As long as there are available platform sponsored prizes, it will automatically be displayed for hosts to select and publish.

**Only selected co-funded programs are eligible for LIVE Giveaway. If there is no corresponding co-funded voucher available, it means this co-funded program is currently not applicable to LIVE Giveaway.

Setup Giveaway via TikTok App

Publishing a 'From Item List' or 'Your Own Choice' giveaway requires you to set participation tasks for viewers to complete before they are eligible to join the giveaway. Choose to set up to 2 tasks, or select the option 'No task' which enables all viewers to join.

Place order during LIVE task type is currently available to selected sellers or creators only.

Depending on the giveaway prize type selected, follow the steps below to set up your LIVE Giveaway before going LIVE.

Note: All images shown below are for example purposes only and the actual interface may vary.

From Item List

Your Own Choice

Platform Vouchers

This giveaway type is currently available to selected sellers or creators only.

Set Up LIVE Giveaway via LIVE Manager (PC)

Via LIVE Manager, navigate to the

Note: Steps 1-6 below are also applicable when setting up a new LIVE Giveaway via LIVE Events or LIVE Console, and can be configured before LIVE or during LIVE.

Step 1: Create a new LIVE Giveaway or check if there are platform voucher giveaways available to publish.

Creating a new LIVE Giveaway
Via LIVE Giveaway page	Via LIVE Console page
Select the Giveaways tab and click Create Giveaway.	Shift to the Giveaway tab, then click + Create giveaway.

Check for available platform-sponsored giveaway prizes
	Available platform voucher giveaways will be shown here.There is no criteria required from sellers or creators to fulfill in order for platform sponsored prizes to be shown within the list of LIVE Giveaways available. As long as there are available platform sponsored prizes, it will automatically be displayed for hosts to select and publish. If a red dot appears on the LIVE Giveaway tool, this means new platform-sponsored giveaway prizes are now available for you to publish!
	Click on the (?) icon beside the platform voucher to learn more about this platform-sponsored prize.

Step 2: To configure a new giveaway, firstly select your giveaway prize type.

Your own choice	From item list	Platform Voucher
Key in your prize details and click Next.	Click + select item and a pop up will appear with a list of available items: If the product selected has variations, please ensure the correct item is configured. For each live giveaway session, only one item may be chosen	Platform-sponsored prizes do not require any configuration and can be published immediately during LIVE.

Step 3: Set the number of winners, tasks required and duration of the LIVE Giveaway.

When using a platform voucher giveaway, the number of winners and tasks required are pre-set by the platform and cannot be edited.

Applicable to giveaway prize type: From item list or Your own choice
	Number of winners: Select from the available options or customise the quantity of winners. The maximum number of winners is capped at 100.
	No tasks: This indicates there is no action required from viewers to participate in your LIVE Giveaway.
	Choose up to 2 tasks (optional, 1 task is valid as well): Comment: This requires viewers to leave comments in order to enter the live room. You can also input a specific type of comment required. Follow creator: This requires viewers to follow the creator. Minimum watch time: This requires viewers to remain in your LIVE for a fixed duration of time. Place order during LIVE: This requires viewers to make a purchase from your current livestream first.
	Set the LIVE Giveaway duration by choosing from 5 minutes, 10 minutes or 15 minutes. Click Finish.

Step 4: Review your giveaway settings and click Create.

Once created, it will appear in the list of Giveaways. Here you'll be able to review the giveaway status, see more details or delete the giveaway.

Step 5: Publish the LIVE Giveaway Event via LIVE Console > Giveaways tab.

Important: Hosts must Go LIVE first, before a LIVE Giveaway can be published.
Please note that you can only run 1 LIVE Giveaway Event at a time.


Select the previously configured giveaway and click Publish.	A pop up will appear to confirm you'd like to start the giveaway now.

Once the giveaway has started, the giveaway status would now show as a countdown format indicating the remaining time left. Upon clicking on 'See details', the right hand-side drawer will appear to show you the giveaway progress - allowing you to review the number of viewers who had joined your giveaway!

Once the giveaway has ended, you'll be able to review the winners list and key data relating to the giveaway.

Step 6: Ensure completion of prize fulfilment to the winners, then finalise the giveaway status upon marking prizes as sent.

	Within the list of LIVE giveaways, the LIVE Giveaway that ended will have a status of 'Prize to be sent'. Click on see details to review the list of winners that are awaiting prize fulfilment.
	Once you have fulfilled the prize delivery to the winners, click 'Mark as sent'.
	A pop up will appear to re-affirm that prize fulfilment has been completed. Click Confirm.
	The status of the giveaway will change to 'Completed' and prizes will be marked as 'Prize sent'.

Note: If any seller has assigned or withdrawn items to the creator, creators will also be notified via LIVE Manager (PC).

During LIVE

Checking Your Published Giveaway

Step 1		Step 2

Click on the pink shopping bag in the top left corner to open the giveaway event details. Here you can check how many viewers have joined your giveaway.		Once the giveaway has ended, view a summary that includes the list of winners and giveaway performance data such as viewers, comments and followers.

Viewer Participation in LIVE Giveaway

Step 1	Step 2
Within the LIVE room, viewers can click on the pink shopping bag in the top left corner.	The giveaway event details will appear for them to review. They can proceed to join by completing the participation tasks required.Note: For platform vouchers, the participation tasks are fixed and cannot be adjusted.

Step 3 Viewers continue to remain in the LIVE while the giveaway is ongoing. Once the giveaway event has concluded, a pop up will notify them if they have won or not.
Your Own Choice	From Item List Viewers are required to share their address within 48 hours or the prize will be forfeited.	Did not win

	Upon winning a From Item List giveawayViewers are required to share their address within 48 hours or the prize will be forfeited.
	Upon winning a Platform VoucherIf the winner clicks on Use Now via the pop up notification, the LIVE Shopping Bag will open and the voucher won will be displayed within the coupon panel.

Notification will be sent to LIVE Giveaway Winners *This notification is sent for From Item List giveaway prize types only.

Upon clicking on the message, users can submit their address in order for their prize to be delivered to them.

After LIVE

Fulfilling LIVE Giveaway Prizes

How to update fulfillment status

Once you have sent the items to the winners, you may individually click 'Mark as sent', or click Fulfill all.	A pop up will appear to confirm if you have already fulfilled the prize delivery. If yes, click confirm and the giveaway status will change from Waiting to fulfill to Finished.

FAQs

General FAQ

While editing a LIVE Giveaway, can we change the giveaway type from 'Your Own Choice' to 'From Item List' or vice versa?

No, you cannot. Please create a new LIVE Giveaway if you wish to utilise a different giveaway prize type.

Can I set a custom time period for the Giveaway Event?

No, you cannot. You may select from a fixed time period of 5 minutes, 10 minutes or 15 minutes.

How can I check pending giveaway prizes to be fulfilled?

i) Navigate to the Creator Center toolkit and click on LIVE Giveaway

ii) Check the status of your LIVE Giveaways. Those marked as "Waiting to fulfill" are pending prizes that need to be fulfilled.

How many giveaways can I host within 1 livestream session?

There is no limit to how many giveaways you can host within 1 livestream session. However, you cannot run two giveaways concurrently at the same time. Once the first giveaway has ended, you can proceed to publish the next giveaway.

For the task type 'Place order during LIVE', can I set a minimum purchase amount requirement?

No, you cannot. As long as viewers have placed an order within your current livestream, they will have met the task requirement of placing an order during LIVE.

During my LIVE, I plan to publish 3 different LIVE Giveaway events using the task type of 'Place order during LIVE'. Are viewers required to make a purchase 3 times, to join each respective LIVE Giveaway event?

No, 1 customer is only required to purchase 1 time during 1 livestream, regardless of how many LIVE Giveaway events were published during this same livestream.

FAQ - Your Own Choice

What is the maximum number of winners that I can set?

100 winners is the maximum limit.

Who bears the cost and delivery of prizes when using the 'Your Own Choice' prize type?

If a seller uses the 'Your Own Choice' prize type, the seller is to bear the costs.
If an Affiliate Creator uses the 'Your Own Choice' prize type, the affiliate creator is to bear the costs.

FAQ - From Item List

Is there a limit to the amount of products a seller can assign to Creator LIVE Giveaway?

No, however, the number of products assigned cannot exceed the available stock in the shop.

Are Sellers only allowed a maximum number of Creators they can collaborate with?

There is no limitation to the amount of collaborations both Sellers and Creators can have for Creator LIVE Giveaway.

Who bears the cost and delivery of prizes when using the 'From Item List' prize type?

The seller is to bear the cost and delivery of prizes.

Upon winning a LIVE Giveaway, what does the viewer need to do next?

The viewer will need to submit their address within 48 hours. If no address is submitted within this timeframe, the prize will automatically be forfeited.

FAQ - Platform Vouchers

What is a platform voucher?

A platform voucher is given by the platform to users. Users can apply these platform vouchers to offset their purchase amount when placing an order.

Why should I giveaway platform vouchers during LIVE Giveaway?

First of all, platform vouchers are platform sponsored. This means, as a seller or creator, there is no additional cost to you. By hosting LIVE Giveaway events during your LIVE, viewers will join to earn rewards they can enjoy for more discounts, while you can gain higher traffic and engagement in your LIVE.

Can I choose which platform voucher to give?

Yes, as long as the platform voucher is displayed within your list of LIVE Giveaways, you may select your preferred choice to publish as a LIVE Giveaway.

Why did my LIVE Giveaway for platform voucher fail to publish?

If there are no platform vouchers displayed, this could mean:

They have been fully utilised
They are expired or deactivated
System restrictions apply, such as violation detected

Your LIVE room lacks eligible products

Why are there no available platform vouchers shown in my list of LIVE Giveaways?

This means there are no available platform vouchers to be given during a LIVE Giveaway. Please try again at another time.

Can I use my own store vouchers for LIVE Giveaway?

No, this is currently not applicable.

Can I create or edit the tasks within a platform voucher giveaway?

No, the tasks are fixed and cannot be edited or adjusted.

How will I know when there are new platform vouchers available for me to use in LIVE Giveaway?

There are 2 ways you can identify when there are new platform vouchers available for LIVE Giveaway:

Within your LIVE Shopping Bag

A red dot will appear beside the LIVE Giveaway tool, whenever a new platform voucher is available.	This notification box will appear above your product list, and will display the available value platform voucher.

Is there a limit to the number of times a viewer can win a platform voucher within 1 livestream?

To ensure fairness, each viewer may win maximum [X] times per [time period]. This limit will vary depending on the platform voucher settings. The limit per viewer can be seen when you preview the LIVE Giveaway details before publishing it.Exceeding the limit makes them ineligible during the restricted period.

How do the winners claim their platform voucher?

The platform will automatically deliver the reward to their account. There is no action required from hosts.

Can the platform voucher only be used during an ongoing LIVE?

As long as the platform voucher is redeemed during an ongoing LIVE, the user can still use the platform voucher after the LIVE has ended. It will be applicable to use until the validity period of the platform voucher has ended.

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