LIVE Follower Voucher

01/21/2026

Livestream Operation

This article will share with you what a LIVE Follower Voucher is, how you can leverage these LIVE Follower Vouchers during your livestream and how your audiences can claim and redeem these vouchers for their purchases.Note: All images shown below are for example purposes only and the actual interface may vary.

What is a LIVE Follower Voucher

A LIVE Follower Voucher is a platform-sponsored voucher that sellers and affiliate creators can leverage on during livestreams to:

Bring fresh traffic to your LIVE and re-engage your existing followers
Incentivise non-followers to follow your channel and expand your community

Drive higher purchase rates from both loyal and newly gained followersAs a seller, you can reduce costs by using this platform-funded voucher to offer additional discounts to your followers at no extra expense. For affiliate creators, you can easily promote this platform-funded voucher to your audiences without having to wait for a seller-assigned creator-exclusive voucher.

Ways to Maximize LIVE Follower Vouchers

Tip #1: Pin available LIVE Follower Vouchers for viewers to claimNo setup or configuration is required for sellers or affiliate creators to use a LIVE Follower Voucher. During your livestream, simply check these entry points to see if a LIVE Follower Voucher has been assigned to you.

Step 1	Step 2	Step 3

Find available LIVE Follower vouchers for pinning here, below the LIVE data module. Tap on 'Pin' to directly pin this coupon.	Or, open the LIVE tools page and click on LIVE Coupons to find an available LIVE Follower voucher here. Click on Pin.	The pinned voucher will appear to viewers in your LIVE for them to claim instantly.

Tip 2: Educate viewers how and where they can claim LIVE Follower Vouchers

Via Pinned Voucher Card	Via LIVE Shopping Bag Pop Up		Via Voucher Panel	Via Voucher List

Non-followers: Click on claim to instantly follow & receive the voucher

Existing followers: Click on claim to instantly receive the voucherTip 3: Remind viewers to use the voucher after claiming it, before it expires!


Once the voucher is claimed, prompt viewers to Use immediately and review the products that qualify for the voucher.

FAQs

Can I pin other types of vouchers besides LIVE Follower Voucher?

Yes, all other seller vouchers and platform vouchers can also be pinned. Learn more .

Can I set other types of tasks to be included in this LIVE Follower Voucher?

No, the follow task is set by default for platform-funded LIVE Follower Voucher. If you wish to set other task types within a voucher, you can use LIVE Interactive Voucher instead. (LIVE Interactive Voucher is available for sellers only). Learn more .

What is the difference between a LIVE Follower Voucher and a LIVE Interactive Voucher?

A LIVE Follower Voucher is entirely platform-funded, which means platform bears the cost of this voucher type. This voucher requires viewers to follow livestream hosts' in order to claim the voucher.

A LIVE Interactive Voucher is entirely seller-funded, which means seller bears the cost of this voucher type. This voucher may include tasks such as watching LIVE for a fixed duration, or follow livestream host, in order to claim the voucher.

How can I check whether I have new platform-funded LIVE follower vouchers?

Simply check within your LIVE Shopping Bag and identify available vouchers that have indicated:

From TikTok Shop
Task: Follow LIVE creator

How many times can a viewer claim a LIVE Follower Voucher in 1 day?

If there’s only one platform LIVE Follower Voucher in a day, viewers can follow once and claim it once.
If there are two or more different platform LIVE Follower Vouchers in a day, viewers can claim all of them as long as they are already following the livestream host.

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