LIVE Follower Voucher

Livestream Operation

LIVE Follower Voucher

This article will share with you what a LIVE Follower Voucher is, how you can leverage these LIVE Follower Vouchers during your livestream and how your audiences can claim and redeem these vouchers for their purchases.
Note: All images shown below are for example purposes only and the actual interface may vary.image

What is a LIVE Follower Voucher

A LIVE Follower Voucher is a platform-sponsored voucher that sellers and affiliate creators can leverage on during livestreams to:
  • Bring fresh traffic to your LIVE and re-engage your existing followers
  • Incentivise non-followers to follow your channel and expand your community
  • Drive higher purchase rates from both loyal and newly gained followers
As a seller, you can reduce costs by using this platform-funded voucher to offer additional discounts to your followers at no extra expense. For affiliate creators, you can easily promote this platform-funded voucher to your audiences without having to wait for a seller-assigned creator-exclusive voucher.
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Ways to Maximize LIVE Follower Vouchers

Tip 1: Educate viewers how and where they can claim LIVE Follower Vouchers
Via LIVE Shopping Bag Pop Up
Via Voucher Panel
Via Voucher List
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  • Non-followers: Click on claim to instantly follow & receive the voucher
  • Existing followers: Click on claim to instantly receive the voucher
Tip 2: Remind viewers to use the voucher after claiming it, before it expires!
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Once the voucher is claimed, prompt viewers to Use immediately and review the products that qualify for the voucher.
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FAQs

  1. Can I set other types of tasks to be included in this LIVE Follower Voucher?
No, the follow task is set by default for platform-funded LIVE Follower Voucher. If you wish to set other task types within a voucher, you can use LIVE Interactive Voucher instead. (LIVE Interactive Voucher is available for sellers only). Learn more here.
  1. What is the difference between a LIVE Follower Voucher and a LIVE Interactive Voucher?
  • A LIVE Follower Voucher is entirely platform-funded, which means platform bears the cost of this voucher type. This voucher requires viewers to follow livestream hosts' in order to claim the voucher.
  • A LIVE Interactive Voucher is entirely seller-funded, which means seller bears the cost of this voucher type. This voucher may include tasks such as watching LIVE for a fixed duration, or follow livestream host, in order to claim the voucher.
  1. How can I check whether I have new platform-funded LIVE follower vouchers?
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Simply check within your LIVE Shopping Bag and identify available vouchers that have indicated:
  • From TikTok Shop
  • Task: Follow LIVE creator
  1. How many times can a viewer claim a LIVE Follower Voucher in 1 day?
  • If there’s only one platform LIVE Follower Voucher in a day, viewers can follow once and claim it once.
  • If there are two or more different platform LIVE Follower Vouchers in a day, viewers can claim all of them as long as they are already following the livestream host.