This article will introduce a marketing account for your TikTok Shop.
TikTok Shop Marketing account is TikTok accounts other than your official TikTok account and are linked to your TikTok Shop.

What are the benefits of TikTok Shop marketing accounts?

• Establish a variety of traffic sources directed to your shop
• Each marketing account can have a different brand image and focus
• Different accounts can also have different video/ LIVE promotions that can be used to create more exposure for your shop products, thereby improving the shop conversion rate

What are the rules for the TikTok Shop marketing account?

• One TikTok Shop can be linked to a total of 4 marketing accounts.
• Unbinding can only be done 48 hours after the binding is successful
• The Marketing account can be bound 10 times within 180 days
• The same account cannot be bound as the official account and Marketing account of the same store at the same time
• Upon successfully linking a TikTok account to the shop as a Marketing account, the creator account:
  • Can promote products from the linked shop
  • can promote products from Product Marketplace to earn commission if they meet the Affiliate permission criteria.
  • The creator account can also apply for affiliate permission in the Creator Center when the account has met the affiliate permission criteria.

How to bind TikTok Shop marketing account?

Access:Seller Center - My account - Linked TikTok Accounts - Marketing AccountStep 1Click “Link new TikTok account” to enter the binding process
Step 2Enter the username of the Marketing account to be bound to search, and click "Next" after confirming the account.
Step 3The system checks the eligibility of the TikTok account for binding. After all the conditions are passed, click "Send Invitation", and the binding invitation will be sent to the corresponding TikTok account in TikTok App. After the account agrees to the authorization, the binding relationship is established.
Step 4View the bound account information: After the approval, the binding relationship between the store and the marketing account is established. The username, email address and other information of the marketing account can be viewed on the Marketing Account tab.

What is the difference between a TikTok Shop marketing account and an official account?

Both the official account and the marketing account are directly bound to the store and serve as the store's self-selling account, but the two have the following differences:

1. You can bind only 1 TikTok account as your official account, yet you can have at most 4 TikTok accounts as your marketing accounts.
2. The official account displays the products on the profile page in the [store page], and you can use the store decoration function for store marketing, but the marketing account displays the products in the store in the form of [showcase], and you need to manually add products to the account showcase
3. The username or nickname of the official account must be consistent with the shop name, which will enhance the trust of the account to the user, but the marketing account is not limited to naming consistency.

How to unbind the marketing account?

The marketing account can be unbind 48 hours after the Marketing account is successfully bound.
Access: Seller Center - My account - Linked TikTok Accounts - Marketing Account - Unlink Official account