Being transparent and clear about the terms and conditions of any free or purchase-based giveaway can help build trust among your users.
Creators must not mislead viewers by making false promises of rewards or gifts in order to increase views or sales. This includes but is not limited to falsely promising giveaways, incentives, prizes and free gifts.

Requirements for rewards/gifts

• The exact number of winners
• The procedure to claim the reward/gift
• The methodology to select the winners

Being transparent and clear about the terms and conditions of any free or purchase-based incentives can help build trust among your users, which is why creators who are looking to provide free gifts or purchase-based incentives must adhere to our Giveaways and Purchase-Based Incentives requirements.

What happens if I breach these guidelines?

If you are found to violate these guidelines, you may have enforcement actions taken against your account. You should note that repeated offenses will result in more significant penalties. Please see our Violation Reasons, Points & Enforcement Actions for Creators article and Creator Terms of Service for more information. If you think an enforcement action has been taken against you in error, appeal via the TikTok App. Please read our Creator Appeal Guidelines article for more information.
Please click here to read our TikTok Shop Gambling, Gifting and Surprise-based Products Guidelines.

FAQs

• Transparency is crucial. Inform participants or customers immediately, apologise, and offer an alternative solution.
• Yes, if it's clearly specified that the cashback will be in the form of shop credit. This is to avoid ambiguity and ensure customers are informed.