Tiktok Shop Academy

VX Day Apr'25 - Campaign one pager

04/15/2025

Campaign

Campaign Objective

  • A unique selling day that aims to create centralized, interactive shopping experience for TikTok Shop Voucher Extra Program brands and sellers by providing extra product vouchers with deep discounts as well as engaging content, livestreams
  • Promotion incentive: Support in the form of exclusive vouchers with direct subsidy on all channels/ livestream only
Notice: Vouchers in campaign day could be changed and quickly run-out, sellers & Creators should notice the voucher releasing timing to maximize the performance
  • Key campaign information
    • Campaign tagline: Thứ 6 Extra - Voucher thả ga
    • Campaign USP: Voucher Extra up to 30%, Freeship nation-wide, Flash Sale 50%
    • Campaign timeline: Friday, 11 & 18 Apr
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Don't forget the campaign hashtag #Thu6Extra #Thu6Xtra #MuaTaiTikTokShop and put it in all your short video and livestream!Sticker for livestream here

Campaign Investment & Benefits

Voucher Extra Program Display Benefits

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Investment Benefits

Seller segment
Voucher Extra Program (VXP)
Seller Key Livestream (Seller KLS)
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Co-funded voucher (CFV)
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Hot Extra Voucher
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Voucher for besties users
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VXP Sellers
Budget x3 vs. BAU
Discount upto 15%, cap 300k
10% order from 750k cap 150k
10% order from 300K cap 60k
6% order from 200K cap 24k
12% order from 300K cap 144k
Voucher dedicated for Mall sellers:
12% order from 500K cap 120k
12% order from 1M cap 240k
Budget for seller KLS up to 4% per total KLS target GMV
Special applicable only for Mall sellers up to 7% per total KLS target GMV
  • Total KLS target GMV from $1.7k and above:
    • Dedicated budget for each sellers
    • Discount vouchers can be customized according to shop requirements (sellers work directly with AM for this matter)
  • Total KLS target GMV below $1.7k:
    • Voucher will be sent out and applied to all sellers who registered KLS
      • 8% order from 99K cap 20K
      • 10% order from 250K cap 50K
      • 11% order from 500K cap 85K
Co-funded ratio up to 70%
(TTS 70% - Sellers 30%)
  • 7% order from 99K cap 20K
  • 9% order from 250K cap 50K
  • 10% order from 500K cap 85K
  • 12% order from 750k cap 200K
  • 15% order from 1M cap 500K
Discount 30% cap 500K order from 99k
(applicable only for sellers who register CFV gate within deadlines)
Voucher applicable to besties users in TTS - only strategic sellers of TTS can have this voucher*Limited voucher quantity
  • 8% order from 250K cap 60k
10% order from 500K cap 120k
non-VXP Sellers
None
Co-funded ratio up to 30%
(TTS 30% - Sellers 70%)
  • 7% order from 99K cap 20K
  • 9% order from 250K cap 50K
  • 10% order from 500K cap 85K
  • 12% order from 750k cap 200K
  • 15% order from 1M cap 500K
None

How To Join VX Day Campaign

Sellers can choose to join
Notice: sellers and creators should keep in mind deadlines and voucher time releasing to maximize the benefit from platform

Voucher Extra Program (VXP)

Details of program here: Voucher Extra Program VN - VIEJoin here: https://seller-vn.tiktok.com/promotion/campaign/detail/7448899278390118149?channel=pearl&is_new_connect=0&shop_region=VNDeadlines register VXP for campaign 11/4/2025 is 12H 8/4/2025Deadlines register VXP for campaign 18/4 is 12H 15/4/2025*Notice: Please keep in mind deadlines to join VXP to receive full benefits from TTS. After the deadlines, all sellers who join VXP only receive extra vouchers & daily vouchers, could not enjoy other campaign benefit

Key Livestream - applicable to all TTS sellers

  • Deadline register Seller KLS for campaign 11/4/2025 is 15H 8/4/2025
  • Deadline register Seller KLS for campaign 18/4/2025 is 15H 15/4/2025
*Sellers please connect to your AM to register Seller KLS

Key Livestream - applicable to creator liveroom

*Voucher is only applicable to products from sellers participating in the VXP that are in the Creator's Live session cart
  • Voucher discount up to 16% on Creator Key Livestream

Co-Funded voucher - applicable to VXP sellers

Applicable to all sellers joining VXP within deadlines. Co-funded ratio upto 70% (TTS 70% - Sellers 30%)

Co-funded Voucher - applicable to non-VXP sellers

Applicable to all sellers who are non-VXP sellers. Co-funded ratio upto 30% (TTS 30% - Sellers 70%)

Liveroom stickers

imageimageimageimageDon't forget to have hashtag #Thu6Extra #Thu6Xtra #MuaTaiTikTokShop in all short videos and livestreams; using these stickers during livestream
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