February Mid-month💰 Campaign One-pager (14.15/2)

02/21/2025

Campaign

🔥 FEBRUARY MID-MONTH PROMOTION

A. 🤩 Hot scheme

Notice: Only applicable for sellers who join the Voucher Xtra program

	Launching time frame	Scheme details
14 - 15 February	3 special timeframes 0H - 12H - 19H	Code 1: Discount 12% max cap 120K for orders from 500K Code 2: Discount 12% max cap 240K for orders from 1M

	2 special timeframes 12H - 21H	Code 3: Discount 18% max cap 350K for orders from 1.415K
Only 14/2	Only at 9H	Code 4: Discount 10% max cap 200K for orders from 150K to 400K
Only 15/2	Only at 0H
	From 20H	Code 5: Discount 10% max cap 200K for orders from 250K Code 6: Discount 8% max cap 200K for orders from 150K

B. 🛺Free Shipping to all regions

Only applicable to certain users

Exclusively for sellers participating in the Shipping Fee Program

	Lauching time	Scheme details
Free Shipping Xtra	Only 14/2	Freeship 45K for orders from 0Đ (Manual claim on Voucher Hub)
Free Shipping Xtra	Only 15/2	Freeship 45K for orders from 0Đ (Manual claim on Voucher Hub)
More Free Shipping Xtra Vouchers	From 14 - 15/2	2 levels of free shipping Level 1: Freeship 20K for orders from 45K Level 2: Freeship 90K for orders from 200K (Manual claim on Livestream)
		2 levels of free shipping Level 1: Freeship 20K for orders from 45K Level 2: Freeship 45K for orders from 125K (Manual claim on Shoptab)
		2 levels of free shipping Level 1: Freeship 500K for orders from 500K Mức 2: Freeship 600K for orders from từ 1M (Manual claim on All channels)

C. 💲Direct Discounts For Transactions With Paying Partners

	Application period	Scheme details
Direct Offers When Paying On TikTok Shop With MoMo	From 13/1 - 31/3 or until running out of schemes	Discount 10K for orders from 100K(New to TikTok Shop and new to MoMo)
Direct Offers When Paying On TikTok Shop With MoMo	From 13/1 - 31/3 or until running out of schemes	Discount 10K for orders from 80K(New to TikTok Shop and new to MoMo)

	Application period	Scheme details
Direct Offers When Paying On TikTok Shop With ZaloPay	From 13/1 - 31/3 or until running out of schemes	Discount 8K max cap 12k for orders from 50K(ZaloPay new users)
Direct Offers When Paying On TikTok Shop With ZaloPay	From 13/1 - 31/3 or until running out of schemes	Discount 3K for orders from 180K(Exisiting users of both TikTok Shop and ZaloPay)

	Application period	Scheme details
Direct Offers When Paying On TikTok Shop With Techcombank	From 14/1 - 30/4 or until running out of schemes	Discount 40K for orders from 400K(Applicable to users paying on TTS using Techcombank)

🔥 PROMOTION FOR ALL SELLERS

A. 🌟CFV Program - "Voucher Siêu Sao"

Only applicable to products participating in the registration portal of CFV PROGRAM - "VOUCHER SIÊU SAO":
Registration link (14-15/2): REGISTER NOW
How to register: READ NOW

	Launching time frame	Scheme details
On 14-15/2	Available throughout 14-15/2	Code 1: Discount 6% max cap 15K for orders from 150K Code 2: Discount 6% max cap 30K for orders from 350K Code 3: Discount 6% max cap 50K for orders from 600K Code 4: Discount 6% max cap 500K for orders from 1M Code 5: Discount 6% max cap 200K for orders from 250K Code 6: Discount 8% max cap 200K for orders from 350K
On 14-15/2	Special timeframes 0H - 12H - 19H	Code 7: Discount 6% max cap 200K for orders from 200K Code 8: Discount 10% max cap 200K for orders from 500K
Only 15/2	From 20H	Code 9: Discount 8% max cap 20K for orders from 150K Code 10: Discount 8% max cap 40K for orders from 350K Code 11: Discount 8% max cap 70K for orders from 600K Code 12: Discount 8% max cap 500K for orders from 1M Code 13: Discount 8% max cap 15K for orders from 100K Code 14: Discount 8% max cap 30K for orders from 250K Code 15: Discount 8% max cap 60K for orders from 500K Code 16: Discount 8% max cap 500K for orders from 800K

🔥 EXCLUSIVE FOR SELLERS BEEN APPROVED CAMPAIGN PLUS PACKAGE


			PLUS 1	PLUS 2	PLUS 3	Not joining PLUS

Benefits	Promotion & Shoppertainment
1️⃣	Key LIVE (KLS)	KLS slot rank SSS and above-- Dedicated budget up to $30,000-- Dedicated livestream boost-- Dedicated video boost * 5 video-- Dedicated social media support	✅	❌	❌	❌
		KLS slot rank SS-S-A-- Dedicated budget up to $2,000-- Dedicated livestream boost-- Dedicated video boost * 5 video	✅	✅	❌	❌
		KLS slot rank B-- Dedicated budget up to $240-- Dedicated video boost * 3 video	✅	✅	❌	❌
		LIVE voucher (Shared)	✅	✅	✅	❌
2️⃣	CFV	CFV Normal-- Lower discount voucher-- Higher sellers co-fund ratio (platform 30 : seller 70)	✅	✅	✅	✅
2️⃣	CFV	CFV PLUS (most attractive, high CIR)-- Higher discount voucher-- Lower sellers co-fund ratio (platform 60 : seller 40)	✅	✅	✅	❌
3️⃣	LPG "Siêu Rẻ"	Applied if products are approved in LPG gate	✅	✅	✅	❌



4️⃣	Campaign Visibility
	Shop decoration	Store icon	✅	✅	✅	❌
	Shop decoration	Store skin	✅	✅	✅	❌
	Shop Tab display	Featured in Tab 2 - "Siêu Rẻ" Tab-- Applied if products approved in LPG gate	✅	✅	✅	❌
	Shop Tab display	Featured in Tab 3 - Campaign Tab-- Applied if products approved in CFV gate	✅	✅	✅	❌
	Campaign Badge	Exclusive campaign label (prioritized in search)	✅	✅	✅	❌
	H5 Landing Page	Top Brand Selection	✅	❌	❌	❌

A. 🌟CFV Program - PLUS

Only applicable to sellers who have been approved from TikTok Shop staff to join CAMPAIGN PLUS PROGRAM:
Registration link (14-15/2): REGISTER NOW
How to register: READ NOW

	Launching time frame	Scheme details
On 14-15/1	Available throughout 14-15/1	Code 1: Discount 8% max cap 20K for orders from 150K Code 2: Discount 8% max cap 40K for orders from 350K Code 3: Discount 8% max cap 70K for orders from 600K Code 4: Discount 8% max cap 500K for orders from 1M
On 14-15/1	3 special time frames 0H - 12H - 21H	Code 5: Discount 10% max cap 25K for orders from 150K Code 6: Discount 10% max cap 50K for orders from 350K Code 7: Discount 10% max cap 90K for orders from 600K Code 8: Discount 10% max cap 500K for orders from 1M
Only 15/1	From 20H	Code 9: Discount 14% max cap 40K for orders from 150K Code 10: Discount 14% max cap 70K for orders from 350K Code 11: Discount 14% max cap 120K for orders from 600K Code 12: Discount 14% max cap 500K for orders from 1M

B. 🎀 More exclusive LPG vouchers - "Siêu Rẻ"

Replaces the "Siêu Rẻ" subsidy program that is being suspended.
Note: Only applicable to certain products. Please contact AM for more details.

	KLaunching time frame	Scheme details
On 14/2	ONE special time frames 9H	Code 1: Discount 10% from 150K to 400K for orders from 200K

C. 🎁 Featured Livestream Program (KLS)

C.1 KLS Vouchers (Shared)

	Launching time frame	Scheme details
On 14 - 15/2	2 special time frame 12H - 21H	Code 1: Discount 6%-8% max cap 100K for orders from 200K
Only 15/2	From 20H	Code 2: Discount 10% max cap 100K for orders from 200K

C.2 KLS criteria & support details from TikTok Shop

Classification Key LIVE
	Commitment to sponsoring Advertising budget up to	Register products to participate in CFV Program			Visibility
	Commitment to sponsoring Advertising budget up to	Register products to participate in CFV Program	Supports increasing Livestream views	Video boosting	Social Post
SSS	750.000.000	Participation is mandatory during the campaign period, no withdrawal or cancellation is allowed.	Yes	5 Video	Mentioned
SS	50,000,000		Yes	5 Video	No
S			Yes		No
A			Yes		No
B	6.000.000		No	3 Video	No

D. 🪄Benefits Visibilties

Visibilities during the campaign		PLUS 1	PLUS 2	PLUS 3	Demo
Shop decoration	Store icon	✅	✅	✅
Shop decoration	Product display decoration	✅	✅	✅
Shop Tab display	Featured in Tab 2 - "Siêu Rẻ" Tab-- Applied if products approved in LPG gate	✅	✅	✅
Shop Tab display	Featured in Tab 3 - Campaign Tab-- Applied if products approved in CFV gate	✅	✅	✅
Campaign Badge	Exclusive campaign label (prioritized in search)	✅	✅	✅
H5 Landing Page	Top Brand Selection	✅	❌	❌

🙌 Sellers Handbook

Nhà Bán Hàng/Nhà Sáng Tạo lưu lại "Hướng dẫn than gia chiến dịch từ A-Z" cho Chương trình Sắm Tết Bao Vui nhé!!! Cùng nhau nổ nghìn đơn nào ⭐ Sellers/Creators saves the "Campaign Participation Instructions from A-Z" for the Fill Your Tet With Joy campaign!!! Let's make thousands of orders together ⭐

Tips	Demo
[NEW] Participate in the marketing benefits package - Campaign PLUS package of TikTok Shop in the February Mid-month Sale campaign Joy taking place from 14/2/2025 - 15/2/2025!	NOTICE: Information about the Campaign PLUS Package - Fill Your Tet With Joy (14-15/2) is designed and applied to certain Sellers. Please contact AMs for more details. Detailed information about the Campaign PLUS Package, Terms & Conditions: 🎉 TikTok Shop - Campaign PLUS Package - January Mid-Month Sale 💰 Sellers' Handbook
Register products to participate in CFV Program - "Voucher Siêu Sao"Registration time: until EOD 15/2/2025 CFV Program - "Voucher Siêu Sao" - Registration link: REGISTER NOWHow to register: XEM NGAY	Benefits More vouchers exclusively for sellers participating in the program

Register products to participate in CFV Program - "Deal Siêu Sale" - PLUS (Only for sellers approved for the Campaign PLUS package)Registration time: until EOD 15/2/2025 CFV Program - PLUS - Registration link: REGISTER NOW How to register: XEM NGAY	Benefits More vouchers exclusively for sellers participating in the program
Register to participate in the Shipping Fee ProgramRegistration link: REGISTER NOWLearn about the program: HERE	Benefits Free shipping Xtra vouchers are more attractive than regular free shipping vouchers All products will have eye-catching blue banners on all sales channels, including LIVE, display page, Product Details page and Products with voucher page
🏖️ Tips to Make an Impression for LIVE Sessions Memorize 6 vouchers time frames 0H - 9H - 12H - 15H - 19H - 21H Make an appointment to go LIVE (2 very easy ways) Post Event Invitation Video Continuously remind Fandom to register and look forward to the upcoming Super LIVE	Example from creator Chảnh Beauty, Hanahohlala sets a reminder for the next LIVE event ✍️ 2 EXTREMELY EASY WAYS to Link LIVESTREAM Calendar to VideoMethod 1: Link to the created TikTok Superstar LIVE Calendar, When Posting Videos (example from @mesamreview's video of Superstar LIVE May 4)Method 2: Create and manage your own LIVE Calendar
Turn on Attractive Affiliate Marketing Commissions for Shop Products, attracting content creatorsSuggest a minimum of 10% to attract more short video creators on the TikTok platform.