Campaign Dashboard

11/14/2024

CampaignPromotion Analytics

This article will help you understand what Campaign Dashboard is and how you can view and analyse your campaign performance in real-time! Campaign Dashboard is available on mega campaigns (e.g. Double-digit campaigns), and selected campaigns (e.g. Payday, Weekly Sale, Mid-Month Sale etc).

*All information displayed on the dashboard is fictional and used for demonstration purposes only. Actual interface may vary.

Where to Access Campaign Dashboard

How To Analyse Campaign Performance in Real Time

Track Your Campaign GMV Achievement and GMV Trend

Here, you can set your own campaign GMV target by clicking "Config Target", and monitor how your GMV performance is trending towards the target.

View your Core Data

Quickly grasp how your key metrics are performing during the campaign - such as GMV, Orders, Item Sold and more.

Click on the arrow to view more in-depth trends for each key metric.

Here, you can review the performance trend of each key metric to see how it fluctuates throughout the day. This helps you to analyse the highs and lows of a particular period and modify your approach accordingly.Tip: Analyse the Visitor trend to identify peaks in traffic and optimise your promotion strategy to boost sales during high visitor periods!

Review Performance of LIVEs

Directly access ongoing Livestreams by clicking on the creator bubble, and quickly view the list of top performing LIVEs ranked from highest to lowest GMV. Click on the arrow to access the full list of LIVEs.

The Live Performance list enables you to:

View the list of ALL your LIVEs
Toggle to view LIVEs under Violation
Toggle to view Upcoming LIVEs
Directly create ads for selected LIVEs
Navigate to the LIVE dashboard for each LIVE

Tip: Identify top creators contributing the highest GMV and directly take action to create ads for the selected livestream!

Track your Product Sales Performance

Identify fast-selling or slow-moving products to see where you can optimise further. Plus, easily recognise items that are out of stock to replenish inventory. Click on the arrow to access the full list of product performance.

Product performance can be viewed in 2 different settings, either by product list view or by trendline view.
When toggled to the product list view, you'll be able to: View the full list of campaign products Customise the metrics you'd like to analyse Directly take actions such as Add Stock or Create Ads for a specific product Export the product list to analyse the data offline	While toggled to the trendline view, you'll be able to: Select a particular product and view its performance trend for the selected key metric, e.g. GMV, Order, etc Customise the metrics you'd like to analyse
Tip: Keep an eye on your fast moving products to manage stock levels effectively and prevent products going Out of Stock! Similarly, review slow moving products and optimise your promotion to boost sales.

Review Performance of Videos

See the top videos ranked from highest to lowest GMV. Click on the arrow to access the full list of video performances.

Video performance can be viewed in 2 different settings, either by product list view or by trendline view.
When toggled to the product list view, you'll be able to: View the full list of videos Customise the metrics you'd like to analyse Directly take actions such as Create Ads for a specific video Export the video list to analyse the data offline	While toggled to the trendline view, you'll be able to: Select a particular video and view its performance trend for the selected key metric, e.g. GMV, Order, etc Customise the metrics you'd like to analyse Tip: On the trendline chart, compare the Product GMV versus the Shop GMV to see a product's contribution to overall sales!

Never Miss an Important Alert

Get important notifications and reminders such as low inventory alerts, LIVE violations, GMV target achieved, and livestream broadcast alerts.

FAQs

Why am I unable to find the entry points to Campaign Dashboard via Seller Center?

The Campaign Dashboard entry point is available during key campaigns such as mega campaigns (e.g. Double-digit campaigns) and selected A-level campaigns (e.g. Payday, Weekly Sale, Mid-Month Sale etc).

If you are unable to find the 2 entrance points shared above, you can also try these methods via Seller Center:

Entrance 3 via Campaign Performance	Entrance 4 via Sub Campaign Analytics
Data Compass > Marketing > Campaign Performance	Promotions > Campaigns > Manage Your Campaigns

Click on Campaign Console or Campaign Workbench	Click on Management > Click on Data Analytics > Click on Campaign Workbench

Can I still access Campaign Dashboard after the campaign has ended?

Yes, you can. To access historical campaign performance on Campaign Dashboard, you can simply reopen the dashboard via Entrance 2, Entrance 3 or Entrance 4 shown above.

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