The Product Opportunities gives you favourable external product recommendations to sell in your store. With this feature, you will be able to:
Entrance: Seller Center > Products > Product Opportunities

How to Use Product Opportunities

Opportunity Type

Top Searched Keywords

These are highly searched product keywords with low inventory on TikTok Shop.

Trending Hashtags

Frequently used hashtags and current trending products on TikTok App. Search by popular hashtags used in trending videos or with high sales volume. There are 2 types of tags, Trending on TikTok and Most Purchased.

• Trending on TikTok: Products featured in TikTok videos with high viewership in the last 7 days.
• Most Purchased: This product sold more than others in its category in the last 30 days.

Popular Subcategories

These are product subcategories with high sales volume.

Popular Products

These are products that are currently selling well or with growing orders.

Actions To-Do

Auto-Register

The new product opportunity tools provide you with the "auto-register" functionality which will help scan your existing listing to find a similar popular product and submit it on your behalf. A new way to get traffic support for your product with less hassle.

Search & Filter

You can utilize the search or filtering features to browse products from a specified brand or category and unique tag.

"Save" Opportunity Products

Bookmarking products for future reference is an option, but please be aware that opportunities may change due to market dynamics and can be adjusted at any time. If you find suitable products, upload or associate them promptly.

Product Metrics

To help you decide on expanding products to sell based on the recommendations, the system provides potential sales information based on the product's existing performance.

Remove Opportunities Leads

To increase the relevancy of our personalized recommendations, users can also remove opportunities leads for various reasons available. We will not provide similar recommendations of opportunities leads that users have removed and tagged.

Upload Opportunity Products

Tips before you upload

Before you upload your opportunity products, make sure that the product you submit matches the product opportunity.

Upload or Link Your Products

• Click on the Add Products button on the product card to link similar products from your existing assortment or to register new products that are similar to the opportunity leads product card

• Select your existing product that is similar to the opportunity leads, and click on submit button.
• Or click on the "add new product" button to be redirected to the "add new product" page and submit your new product

Check Your Submission Result

You can check your submission result by clicking on "My Submissions" Tab, and the submission of potential products may yield one of the following three outcomes:
You've successfully submitted or linked potential products. Rewards are only eligible for products submitted or linked without optimization needs.
2) In reviewWe are reviewing if the products you submitted match the opportunity item, and the results are typically completed within 2-3 days.
3) RejectedThe uploaded/linked product failed to match the opportunity item. And you can try it again if the opportunity is still active and you have a more suitable product to be matched.

FAQs

1. What's logic of these opportunities? Where does it come from?

For "Popular products", these opportunities originate from popular items within the local market's e-commerce platforms.
For "Popular keywords", those opportunities stem from the specific terms users utilize when conducting searches on our platform.

2. Why did my product submission fail?

You have to make sure the product you submit matches the product opportunity:
1) Same subcategory
2) Same brand and model (if specified in the product opportunity)
3) Same styles and key features (if specified in the product opportunity)

3. How can I obtain the extra reward?

To qualify for rewards, you need to successfully upload or link the product with an "approved" submission result.
*For criteria related to product information, please refer to the next question.

4. What are the criteria for product information?

• Product name: ≥ 40 characters
• Product description: Pure text should be over 500 characters with proper paragraphing, or includes both text and images;
• First image quality: High-resolution, non-stitched images, complete product display, tidy background, and non-localized text, etc.
• Image quantity: ≥ 5 unduplicate images
• Stock: ＞ 5

5. Why are some opportunity items I saw before disappear now?

Opportunity items are not always static; they are subject to changes based on market supply, coming in and out of availability. If you have products that match these opportunity items, please promptly upload or link them to earn rewards.

6. How often are the opportunities updated?

Currently, "Popular search keywords" items are updated weekly, while "Popular products" are updated quarterly, but specific opportunities may go offline or be relisted based on market supply and search dynamics.

7. Why is my Product Opportunities page blank without any opportunity information?

Opportunity items are not always static and we will keep updating at least week by week, so if there are no items for now, you could try the feature next week. The opportunities will be sent to you once detected.