Introduction

The TikTok Shop Campaign Eligibility Guidelines for Creators outlines the specific requirements creators need to meet to qualify for campaigns on TikTok Shop.
These guidelines are updated periodically. Creators are responsible for checking this page regularly to ensure that they comply with our current guidelines.

TikTok Shop Campaigns for Creators

Campaigns are designed to excite, engage and entice customers and offer great deals to customers. These campaigns are promoted across TikTok Shop. Participation in TikTok Shop's campaigns may benefit creators through increased traffic and support.
Creators can register for campaigns through the TikTok App or through their Creator Managers.

Campaign Eligibility Requirements

To enroll in a TikTok Shop Campaign, you must meet the following performance criteria:

• Number of Content Violations in the following areas in the last 30 calendar days is zero (0):
  • Unoriginal or Reproduced Content
  • Content featuring prohibited, unsupported or restricted products
  • Content infringing Minor/Child Safety
• Total Violation Points is less than 8
• Promotion Quality Points (PQP) is at least 3.5 (for Affiliate Creators only)