What is Affiliate Creatives for Ads (ACA)

Shop Ads and Affiliates have launched solutions to enable advertisers to unlock more content volume, by allowing frictionless use of TikTok Shop affiliate videos in Shop Ads. Sellers who boost affiliate content with ads saw 1.6x higher GMV growth vs sellers who didn’t.

• Benefits of using ACA:
  • Unlock more content volume efficiently from affiliates
  • Full transparency over costs and save on commission rates

How to use ACA in Product GMV Max campaigns

Note: all Product GMV Max campaigns created after 27 Nov will require clients to manually enable mass-authorized affiliate creatives to be used by Product GMV Max campaigns

• Step 1: Click the "Manage Creatives" button to access the creative library for Product GMV Max

• Step 2
  • Click the "3 video source" in green to view all available video sources, from which Product GMV Max will automatically retrieve videos
  • "Authorized posts" and "Customized posts" are default selected and cannot be deselected
  • "Affiliate posts" can be selected or unselected to control the usage of affiliate videos in the campaign

• Step 3
  • Click the "affiliate center" link in green to access it and adjust your ad commission fees. It's highly recommended to set a reasonable commission rate to lower your creative costs
  • Due to display limitations, ACA videos won't appear in the "Affiliate posts" tab, you can view all videos in affiliate center.

What do you need to do to complete the mission?

ACA will help you leverage this combination effectively, unlocking more content volume and commission controls. This mission aims to encourage sellers to use ACA in Product GMV Max, and what you need to do is:

• create Product GMV Max campaigns
• use ACA in Product GMV Max campaigns
  • You can view the How to use ACA in Product GMV Max campaigns. Please don't forget to select "Affiliate posts" in step 2.

Don't miss this opportunity, get the reward while enjoying the benefits brought by ACA！