This article will help you understand how to use the new feature to help in tracking your shop's performance during a campaign. Data Compass can provide answers to the following questions:

• How much traffic and turnover did I gain from joining campaigns? How much was my store's growth during campaigns compared to my daily sales?
• How can I review my performance during the year? How can I check my store's growth when I try different activities?
• How can I share my store's performance during campaigns

We have launched a new feature to help you analyze the data of your campaign activities on Data Compass. Understand your store's transaction, traffic and product performance during campaigns with comprehensive and clear data.

1. Year-round Campaign Calendar: Review your store's historical sales performance at any time
2. Single Campaign Performance: Understand your store's big sales, traffic, and merchandise performance
3. Promotion Campaign Report: Generate store-specific promotion performance report with just one click

How can the Campaign Performance help me?

Annual event calendar

Understand the store's cumulative annual sales performance through the promotion

Single campaign analysis

Real-time monitoring and review of the campaign's target achievement, campaign transactions, and traffic performance after the campaign is over

Comparison between non-event and event periods

Helps merchants understand the sales level improvement brought to the store by the promotion activities

Hot products during the promotion period

Show the store in the promotion harvest high turnover, high traffic ranking of goods

Promotional campaign report

After the event, you can customize the metrics to generate a store-specific campaign report for easy marketing communication.

2. How to use Campaign Performance?

Monitoring the achievement of the promotion target

After setting the GMV target that the store hopes to achieve in this promotion, the merchant can come to the promotion analysis page at any time to check the cumulative GMV achievement progress of the store in this promotion and see the performance of the promotion at a glance.

Compare the boost in performance between the sale and daily

Want to know whether the store's transaction and traffic analysis during the promotion period has improved compared with the daily performance?

The promotion activity analysis automatically shows the change trend of core indicators 7 days before and during the promotion, merchants can have a glance at the core performance of the promotion and daily comparison of transactions, visitors, orders, etc.

Understanding the performance of store TOP products in the promotion

The analysis of the promotion provides a list of the store's TOP products in terms of transactions and traffic, so that merchants can quickly understand which products are popular with users and have the most transactions and traffic among the products participating in the promotion.

• For commodities with high transactions, merchants can increase the length of explanation of the commodities in the live room.
• For goods with high traffic but low turnover, merchants can consider whether the price factor, shipping costs, or the lack of clarity in the introduction of the product details page have reduced the order rate of the goods, and adjust the goods as soon as possible to improve the conversion of transactions.

Custom Generated Campaign Report

After the campaign period is over, click into the campaign analysis page, you can customize the indicators you want to show on the campaign report, for example, select GMV growth rate/order growth rate as the main indicator, and then select 2-4 indicators as secondary indicators to show below the main indicator to show the growth multiplier of the store in the campaign, which can be used for internal staff motivation, campaign result reporting and marketing communication.

Review the performance of the yearly promotion

In order to help merchants get a one-page overview of their annual promotion performance, the promotion analysis page shows the cumulative sales and the number of activities participated in the annual promotion.

3. Detailed analysis indicators of Campaign Performance