Thứ 6 Extra - Voucher thả ga

Thứ 6 Extra - Voucher thả ga - ELHA & HL

02/26/2025

Campaign

Campaign Objective

A unique selling day that aims to create centralized, interactive shopping experience for Tiktokshop Voucher Extra Program brands and sellers.
Build up awareness of these brands/sellers in Tiktokshop as trusted and beneficial shopping sellers for users by providing extra product vouchers with deep discounts as well as engaging content, livestreams
Promotion incentive: Support in the form of exclusive vouchers with direct subsidy on all channels/ livestream only
In-app & Out-app Exposure: Providing high exposure for sellers during campaign period
Traffic Resources: Livestream traffic & video traffic support to reach more target customers across the entire TTS user base
Key campaign information
- Campaign name: VX Day
- Campaign tagline: Thứ 6 Extra - Voucher thả ga
- Campaign USP: Voucher Extra up to 30%, Freeship nation-wide, Flash Sale 50%
- Campaign timeline: Friday, 28 Feb

Hashtag challenge for campaign (take livestream sticker here) #Thu6Extra #Thu6Xtra

Campaign Investment & Benefits

Voucher Extra Program Display Benefits

Investment Benefits

# No.	Seller type	Voucher Extra Program (VXP)		Category Campaign Plus Program (CCPP)		CFV	Gimmick Voucher
		Daily	Campaign Day	Creators KLS	Seller KLS
		10% for 750k, cap 150k 8% for 300k, cap 48k 6% for 200k, cap 24k 6% for 150k, cap 18k	Budget: x3 BAUScheme: Discount up to 12%, cap 750k	Applicable for sellers/ deals which selected by creator team Enjoy dedicated voucher for each liveroom - set up by Creator team Seller to join after D-10 Campaign could not enjoy this benefit	Applicable for sellers who register KLS with AM(s) Enjoy dedicated voucher for seller's livestream - applicable only for livestream - set up by AM
1	Seller with VXP + CCPP	Yes	Yes	Yes	Yes	A/ CFV Plus Ratio 7 - 3 (TTS - Seller) - optional for seller 8% for 89K, cap 20K 11% for 260K, cap 55K 12% for 500K, cap 90K 13% for 800K, cap 140K 11% for 1.300K, cap 260K B/ CFV Mass: Ratio 2 - 8 (TTS - Seller) - optional for all seller 8% for 89K, cap 20K 11% for 260K, cap 55K 12% for 500K, cap 90K 13% for 800K, cap 140K 11% for 1.300K, cap 260K	Discount 30% for 99k, cap 500k *very limited quantity
2	Seller with VXP	Yes	Yes	No	No	CFV Mass: Ratio 2 - 8 (TTS - Seller) - optional for all seller 8% for 89K, cap 20K 11% for 260K, cap 55K 12% for 500K, cap 90K 13% for 800K, cap 140K 11% for 1.300K, cap 260K
3	Seller with CCPP	No	No	Yes	Yes	A/ CFV Plus Ratio 7 - 3 (TTS - Seller) - optional for seller 8% for 89K, cap 20K 11% for 260K, cap 55K 12% for 500K, cap 90K 13% for 800K, cap 140K 11% for 1.300K, cap 260K B/ CFV Mass: Ratio 2 - 8 (TTS - Seller) - optional for all seller 8% for 89K, cap 20K 11% for 260K, cap 55K 12% for 500K, cap 90K 13% for 800K, cap 140K 11% for 1.300K, cap 260K
4	Seller without VXP + CCPP	No	No	No	No	CFV Mass: Ratio 2 - 8 (TTS - Seller) - optional for all seller 8% for 89K, cap 20K 11% for 260K, cap 55K 12% for 500K, cap 90K 13% for 800K, cap 140K 11% for 1.300K, cap 260K

How To Join VX Day Campaign

Sellers can choose packages that you want to join

Voucher Extra Program (VXP)

Details of program here: Join here: Deadlines: 27 Feb 2025

Category Campaign Plus Program (CCPP)

Seller Key Livestream (KLS) Registration

Before 12PM 25-Feb:
- Register for the Category Campaign Plus Program (CCPP) via the link at the Seller Center and submit products on the CFV Plus portal
- Propose KLS GMV target to AM
Before 12PM 26-Feb:
- Receive CCPP approval notification from TikTok Shop
- Deadline to confirm KLS GMV target
12PM 27-Feb: Receive CFV Plus approval notification (only for Sellers approved for CCPP)
28-Feb: Go LIVE to enjoy the benefits of the Category Campaign Plus package