What constitutes a "comparison"?

A "comparison" is any statement that compares your product with the same product or another product, whether it is sold on TikTok Shop or another site. We do not allow such statements at all on TikTok Shop.

What are some examples of "comparison" claims?

• A claim that a product is cheaper on TikTok Shop than on another website
• A claim that a product is qualitatively better than a similar product

What happens if I breach these guidelines?

If you are found to violate these guidelines, you may have enforcement actions taken against your account. You should note that repeated offenses will result in more significant penalties.
Please see our Violation Reasons, Points & Enforcement Actions for Sellers article and Seller Terms of Service for more information. If you think an enforcement action has been taken against you in error, appeal via the Seller Center. Please read our Seller Appeal Guidelines article for more information.
Please click here to read our TikTok Shop Product Listing Guidelines.