Auto Remix feature enhances the Video-to-Live feature of LIVE GMV Max by automatically generating short video creatives from actual livestreams and product information, effectively increasing the creative supply for your video-to-live advertising.

Benefits of Auto Remix for LIVE GMV Max

• Optimized creative supply: Auto Remix uses system intelligence to generate short video creatives, ensuring a steady flow of engaging content.
• High-performance clips: The feature extracts the best moments from past or ongoing livestreams, adding minor decorations like sound, animation, and stickers to enhance viewer engagement.
• Video remix generation: If there aren't enough video creatives, Auto Remix checks the product list of the ongoing livestream and generates videos using existing videos in your TikTok account and product details page information.
• Ease of use: The process is straightforward, requiring minimal manual intervention, making it ideal for busy sellers.

Key Concepts

• Livestream highlights generation: This strategy involves analyzing past or ongoing livestreams to extract the most engaging clips and enhancing them with minor decorations.
• Video remix generation: This strategy checks the availability of video creatives and generates new videos by using existing TikTok videos and product details.
• Ad-only mode: Auto Remix videos are set to 'ad-only' mode, meaning they are specifically designed for advertising purposes and are not directly visible by public users on the TikTok profile.

How to use Auto Remix

FAQs

Can a video be deleted from the TikTok profile?

• Yes. It can only be deleted after the GMV Max campaign is no longer active.
• But remember, the video is posted with 'ad-only' mode, so public users can't find it when they directly visit your TikTok profile. Only you as the TikTok profile owner can see it.

Can the videos be made directly visible on the TikTok profile or downloaded?

• Yes. In TikTok app, log in as the TikTok profile owner. You can see ad-only videos on your TikTok profile. You can choose to make the videos directly visible to public users on your profile, or download the videos.

For an active campaign, if Auto Remix is enabled, can it be disabled?

• Yes. Ads traffic delivery of these videos will then stop, and no new videos will be generated.

Can I edit the videos before running them on V2L?

• Due to the real-time nature of livestreams, it's typically quite resource intensive to edit the videos manually in bulk. This is precisely why we introduced Auto Remix, to help you scale output without requiring significant manual work.
• However, if you'd like to edit videos before running them on V2L, you can always do so using other available livestream highlights and video generation manual tools.
• We might also support video editing in future.

How does Al define the "hook" from a livestream?

• AI defines the hook as the first five seconds of the video. It uses two data sources:
  • Livestream data: The system records viewer engagement and conversion data frame-by-frame, then zooms in on high-conversion and high-click-through parts.
  • Platform - level data: There are 40 - 50 commonly used hook strategies for TikTok users. The system identifies keywords in the video to understand the content and match it with these common strategies.

Will the auto-remix source only one previous livestream or will they combine multiple past livestreams?

• The auto remix combines multiple past livestreams. It takes the recent 7-day livestreams.

How many secs will the video generated from auto-remix be?

• The video generated from auto remix is usually around 20-25 seconds

What are our holistic creative recommendations?Our overall recommendations for sellers are as follows.

• Broadcast frequent livestreams according to best practices.
• Increase ad-authorization rate of livestream accounts to 100% and use accounts in ads.
• Use GMV Max to simplify ads management.
• Turn on Auto Remix.
• If seller has procured relevant creator videos for a fixed fee, post videos on the livestream accounts.