Tiktok Shop Academy

TikTok e-commerce short video music selection guide

12/13/2022

Account Management
For the purpose of upholding music copyright law, we recommend that everyone uses music with commercial music rights when posting short videos for e-commerce.So, how do you know the songs you use have commercial music rights?
Go and check this article!👇👇👇

The easiest way - Select music directly from the TikTok music library:

Select music and edit videos directly from the TikTok music library. This way there will be no problem!We have a commercial music library (CML) for you to choose from when editing short videos. Of course, creators who want to post a normal video without a product link can also choose music from the general music library (GML).

A table to help you understand:

User TypeVideo TypeMusic to Use
TikTok Shop official accountAll videosCML (Commercial Music Library)
All creators(Including general creators and TikTok Shop marketing accounts)Videos with product linksCML (Commercial Music Library)
Videos without product linksGML (General Music Library)

CML (Commercial Music Library)

Access: Take a video ("+"button) -> Edit video -> Add sound -> Choose "CML" -> Select a song

Note：
  1. All videos posted using TikTok Shop official accounts can only select songs from CML.
  2. TikTok Shop marketing accounts can only select songs from the CML when posting videos with product links.
  3. General creators can only select songs from the CML when posting videos with product links.
  4. If a creator first selects a song from the GML, then a product link CANNOT be added to this short video. You need to go back to the CML to select a song and add a product link.

GML (General Music Library)

Access: Take a video ("+"button) -> Edit video -> Add sound -> Music -> Select a song

Note：
  1. All videos posted using TikTok Shop official accounts cannot use songs from the GML
  2. TikTok Shop marketing accounts can choose to use songs from GML or CML when posting videos without added product links.
  3. Ordinary creators can choose to use songs from GML or CML when posting videos without added product links.
  4. If a creator selects a song from GML, this short video can NOT add any product links.

Check music copyright - The edited video is checked for music copyright first

Step 1: Turn on the "Video Sound Copyright Check" switch

Access: Profile -> Creator tools -> Video sound copyright check

Turn on the "Video Sound Copyright Check" switchimage.pngUsers who have never used this feature before will receive a prompt the first time they post a video with a product link: "Video sound copyright check"image.png

Step 2: Upload a video and check the music copyright of that video

image.pngWhen an e-commerce user posts a video with a product link, copyright status will be automatically detected after the product link is added. If detection is passed, the video can be posted directly. When copyright issue is found after detection, users can choose from the following 3 options:
  1. (Not recommend) Users can still insist on posting that video, but the video will be muted.
  2. Click "Change sound" to quickly select a song from CML for replacement, and then upload the video
  3. Re-edit the video and music according to the detection prompt, and then re-upload it again. Click "Copyright claim details" to find out: 1. Which period of the video has an issue with the song; 2. Which song's music copyright is involved
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