What is an "exaggerated description" or "absolute claim"?

An exaggerated description or absolute claim is a statement that uses hyperbolic language to describe a product. We do not allow such statements unless they are accurate and verifiable.

What are some examples of "exaggerated description" or "absolute claim"?

• A claim that a product is the absolute best in its category using phrases like "No.1 product"
• A claim about a product's qualities or uniqueness using phrases like "the best...", "the first..." or "the only..."
• A "miracle" claim that a product can cure particular ailments or illnesses, or a promise that consuming it can have cosmetic, physiological or health benefits
  • "This food product will nourish your brain and nerves, and detoxify your body."
  • "This cosmetic product will restore and balance your skin tone and complexion, and detoxify, lift and tightens your skin."
  • "This product contains anti-oxidant properties."
  • "This food product can reduce wrinkles, slow down aging and stop hair loss."
  • "This product can enhance your sexual performance."
  • "This food product prevents cancer, heart disease, treats haemorrhoids, relieves arthritis symptoms, headaches, tinnitus, etc."
  • "This cosmetic product will prevent or reduce the inflammation of acne and treat blemishes."
  • "This product will cure all your ailments."
• A claim that a product can produce "instant" results or results within a very short span of time
• A "before-and-after" image showing a dramatic or immediate improvement after using a particular product
• A claim that a product is made entirely from natural ingredients and free from synthetic or chemical substances using phrases like "100% Natural"

How to avoid being enforced by these policies?

• Sellers provide valid documentation issued by the relevant authorities. These documents must contain the exact "absolute claims" that are stated on the product listing (e.g., advertising/promotional certificates, product declaration forms, etc).

For "exaggerated description"Note: The below instructions are applicable for Cosmeceutical claims only.

• Sellers provide valid documentation issued by the relevant authorities. These documents must contain the exact "exaggerated description" that are stated on the product listing (e.g., advertising/promotional certificates, product declaration forms, etc).
• Sellers state the "exaggerated description" using support/assist at the start of the sequences, e.g:

"This night cream supports reducing wrinkles.""This shampoo will assist to cure hair loss".

• The disclaimer states that the effects may vary depending on individual conditions.

What happens if I breach these guidelines?

If you are found to violate these guidelines, you may have enforcement actions taken against your account. You should note that repeated offenses will result in more significant penalties.
Please see our Violation Reasons, Points & Enforcement Actions for Sellers article and Seller Terms of Service for more information. If you think an enforcement action has been taken against you in error, appeal via the Seller Center. Please read our Seller Appeal Guidelines article for more information.
Please click here to read our TikTok Shop Product Listing Guidelines.