Selecting the right shop name is essential when registering on our platform. Here are some guidelines to follow to ensure smooth onboarding experience.

How can I make a great shop name?

• Make it easy to remember.
• Ensure your shop name represents the products or services you offer.
• Create the name in a supported language.
• Research the name to ensure it does not have unintended meanings in other languages.
• Ensure it adheres to local laws and cultural norms.
• Use the term "Official" in your shop name if you are the brand owner, or have received the required authorisation from the brand owner.

What kinds of shop names must I avoid?

Your shop name must not:

• Include language that may trigger misunderstanding, dispute, or negatively affect consumers.
• Include abusive, hateful, violent, sexual, harassing, discriminatory, or disparaging language.
• Incorporate or use names of platforms, such as TikTok, Lazada or Facebook without permission.
• Include exaggerated or comparative terms, such as "best" or "vs".
• Include claims that are not substantiated, such as "100 percent natural" or "sustainably sourced".
• Use generic category terms, such as "automotive" or "shop".
• Include direct contact or website information, such as phone numbers or URLs. For example "Shop4Perfumes1800231354".
• Use phonetic transcriptions of languages, such as Mandarin, Arabic, Thai, or others into the Latin alphabet (for example, pinyin).
• Include prohibited product names.
• Use the term "Official", if you are not authorised to do so. "Authorised" or "Flagship" and other similar terms are strictly prohibited.

FAQs

• It's essential to have a unique shop name. If your preferred name is already in use, consider variations or alternative names that still resonate with your brand and offerings. Here are some tips to consider:
  • Use synonyms: If “CookHouse" is taken, try “KitchenHaven".
  • Add a descriptive word: Instead of "EcoWear", you might opt for "UrbanEcoWear" or “EssentialEcoApparel".
  • Abbreviate or acronymise: If "Digital Solutions" is taken, consider "DSolutions" or "DigiSolutions".
  • Play with spelling: Be creative with spelling, such as "KatKorner" instead of “CatCorner".
  • Incorporate your product specifically: Instead of "TechGoods", specify your niche with "SmartHomeTechGoods".
• Although we will notify you of duplicate names when registering, it's advisable to manually search and ensure your preferred shop name isn't too similar to existing ones. If a shop name is already in use, you won't be able to use it during the registration process.

Please click here to read our TikTok Shop Seller Registration Guidelines.