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    • Store Rating
    • Affiliate Collaboration Guidelines for Sellers
    • Star Shop Programme
    • TikTok Shop Mall Qualification
    • Promotional Tools - Shipping Fee Discount Eligibility
    • Campaign Qualification Guidelines
    • Campaign Season Playbook
    • TikTok Shop Policy Quiz
    • TikTok Shop Affiliate Marketing (Seller and Product Qualification) Guidelines
    • Fashion Sellers: Campaign Season Policy Tips & Tricks
    • Campaign Season Policy Tips & Tricks for Sellers
    • Star Shop+ (Star Shop Plus) Programme
    • Health & Beauty Sellers: Campaign Season Policy Tips & Tricks
    • Mall Mission Completion Guide
Articles
    • Store Rating
    • Affiliate Collaboration Guidelines for Sellers
    • Star Shop Programme
    • TikTok Shop Mall Qualification
    • Promotional Tools - Shipping Fee Discount Eligibility
    • Campaign Qualification Guidelines
    • Campaign Season Playbook
    • TikTok Shop Policy Quiz
    • TikTok Shop Affiliate Marketing (Seller and Product Qualification) Guidelines
    • Fashion Sellers: Campaign Season Policy Tips & Tricks
    • Campaign Season Policy Tips & Tricks for Sellers
    • Star Shop+ (Star Shop Plus) Programme
    • Health & Beauty Sellers: Campaign Season Policy Tips & Tricks
    • Mall Mission Completion Guide
Academy › Policy Center › Seller › Grow Your Shop

Campaign Season Playbook

06/29/2025

Use this list to simplify preparations and ensure the success of your campaign!
[VN] Campaign Season Playbook-01.png
Stage
Related articles
Pre-campaignCampaign Performance FeaturePrice Management FeatureBranded Product GuidelinesGeneral Listing GuidelinesMandatory Product Attributes for ListingCampaign Participation ThresholdsStore RatingOverview of Platform Promotion Creator Exclusive VoucherSeller Live Interactive Voucher Live Giveaway Feature
Mid-campaignFulfilment SLA & shipping guidelineFast Dispatch RateLate Dispatch RateViolation points/Milestone Chat Response RateChat Guideline Order Management Tool
Post-campaignTikTok Shop's return and refund policies
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