Attention: Please note that the GMV attribution on Seller-related transactions has been changed to Content Type GMV Attributions, this means the tabulation of GMV in such scenarios is 100% based on the three main content types: Product Card, LIVE, and Video.
This change will affect numerous metrics on Data Compass. For clarity, we will be prefixing the affected metrics with the tag "[New Logic]".
Please also note that this change applies to the app version of the affected feature. For example, Video Performance across PC and App has also adopted the Content Type GMV Attribution.
This article teaches you how to use Video Performance. Specifically, it will show you how to view your video real-time performance, track video details performance, view high-performing accounts, and more. By the end of it, you will not only understand your videos' performance better, you will also have actionable insights to improve them.

Where to View Video Performance

3. There are three main tabs here:

Core Data

1. These metrics show the performance of your videos in real-time or a selected time period. There are different metrics but these are the ones affected by the [New Logic]: GMV, SKU Orders, unit sales, Buyers, C_O, GPM, and Affiliated GMV.
2. Video Attributed GMV is affected by the [New Logic].
3. Note: Video Attributed GMV here means the evaluation of the effectiveness of the video, which is the orders made within 24 hours of viewing the video.

Account Performance

7. You will then be able to know the top 4 videos audiences love about the account, and this is sorted by GMV, C_O [New Logic]. Click on view Video Details for more information.
8. Note: This section only shows your, the Seller's, accounts (1 Official and 4 Marketing). Affiliate accounts are not visible here.
9. Subsequently, get to know where your audience found you, whether it's through promoted or organic means. The percentages are split in visual form for easy understanding. The metrics here: GMV, orders, co rate are part of the [New Logic].

Get Inspired from Peer Highlights

• Here you can understand or track the videos performed by similar sellers as a form of inspiration or idea generation.
• Click on Video Inspiration for the detailed lists.

Rank Your Video with Video Details

1. On Data Compass, head to Livestream & Video, Video, then click on Video Details from the drop-down menu.

2. Here you can view all your e-commerce videos in different settings and time periods. The main tabs are Linked and Affiliate Accounts. And under each tab, you can choose to sort it by metrics and export the data.
3. Metrics like Video GMV, Unit Sales, Orders, Buyers, C_O, gpm are all under the [New Logic].
4. For ease of reference, click on Details to access the newly upgraded Video Details page.

View Detailed Performance of Your Videos

• On Data Compass, head to Livestream & Video, Video, then click on the Video Details button from the drop-down menu. You can view the corresponding video details performance.

• There are three main tabs here:

Basic information

• Here you can view the basic information of this video, including video title, video status, video hashtag, video music and video post time.

Gross GMV

• We will show each product's performance in this video. You can check the product metric performance and view the metric trend charts.
• Hover over the ? to view the metrics' definitions.
• You can also subscribe to a different set of six metrics or mix with the default ones. The other metrics include Video Views, Video Product Viewers and GPM.

Content analysis

• We will show content metric performance in this video and you can view the metric trend charts.
• Hover over the ? to view the metrics' definitions.
• You can also subscribe to a different set of six metrics or mix with the default ones. The other metrics include Video Views, Video Product Viewers and GPM.

Viewer profile

• Here you can view the viewer profile of this video, including viewers profile and new followers profile. The profile includes gender, age and countires/regions.

Understand What Audiences Love Watching with Video Inspiration

• On Data Compass, head to Livestream & Video, Video, then click on Video Inspiration from the drop-down menu.

• Sort videos by category and ranking type (High revenue, High conversion, High engagement or High finish rate) [New Logic].
• Click on the thumbnail to view the video.

FAQs

1. Where can I view Affiliate Data?

• Affiliate data is available through the Video Details page or alternatively, you can access it via Marketing > Affiliate > Creator Analysis. By default the data is real-time. Alternatively, you can also set your preferred time period.