Smart Growth is a feature on Sales Accelerator which could help sellers setup effective marketing strategies for their products automatically.
You can also see entrance of this feature from Seller Center homepage.
Qualified products will be selected by the system. Once you give authorisation to the feature and start, an automated plan will be created for those products, consisting of automated promotion, campaign or Ads with a marketing budget range allocated between 5-25% of the initial deal price based on product category in 14 days.
More new products might be selected continuously and sellers can always start new plans.

Benefits of Smart Growth

Smart Growth Terms and Conditions

1. Sellers need to login to the Ads account that is linked with their shop's account. The system will automatically detect the login credentials between TikTok Shop and TikTok for Business Account. Sellers will auto login to TikTok for Business for authorisation directly if the system detects they have credentials. Otherwise, they will be prompt with a guide to send authorisation link to the correct account owner

2. To maximize impact, products selected on Smart Growth are chosen by the system using historical performance and growth potential. Sellers can choose whether to exclude eligible products (that have been selected by the systems) from the Smart Growth program before the plan starts. However, for the program to be successfully running, it needs a minimum of 3 products included.

3. The period of automated plan is 14 days by the system. After the 14 day period is over, then the automated promotion will also be stopped
4. Products in the automated Smart Growth plan will be enrolled in several marketing strategies including GMV Max, Campaign, and Seller Promotion (Product Discount, Regular Voucher)
   1. If your products are already included in an existing GMV Max campaign, those products will remain in the existing campaign so that there will be no overlapping GMV Max campaign for the same product.
   2. If your products are already included in an existing Product Discount or Regular Voucher promotion, those promotions will continue as scheduled and overlapping promotions will follow platform's price priority and stacking logic (learn more)
      1. Example 1: Product Discount & Smart Growth Product Discount: If Product A has a Product Discount promotion and Smart Growth creates Product Discount for Product A. The promotions cannot be stacked and the lower price will be displayed to customers.
      2. Example 2: Regular Voucher & Smart Growth Regular Voucher: If Product A has a Regular Voucher and Smart Growth creates Regular Voucher for Product A. Seller Vouchers cannot be stacked in the same order and 1 optimal seller voucher will apply upon check out.
      3. Example 3: Product Discount & Smart Growth Regular Voucher: If Product A has a Product Discount and Smart Growth creates a Regular Voucher for Product A. Product Discount and Seller Vouchers are stackable, therefore the product discount will be applied first and if the minimum threshold is met the Seller Voucher will be applied.
   3. If products are already enrolled in Smart Growth, those products cannot be selected when trying to create new seller promotions (Product Discount, Seller Flash Sale, Seller Voucher, Gift with Purchase, Buy More Save More.)
5. To ensure stability and maximize results, automated promotion setups by Smart Growth run as designed and can't be altered by sellers while it's running
6. For some products that previously didn't have existing promotions or discounts, sellers will not be able to edit the product price and SKU while the automated plan is running.
   • However, for products that already have ongoing promotions before Smart Growth, sellers may be able to edit the product price and SKU.
   • Sellers can still edit the product name, description, images, and stock

How to Use Smart Growth

• Go to Sales Accelerator > Smart Growth tab
• On the Top bar of Eligible Strategy section, sellers could see which Marketing channel will be used in the automated plan, estimated gain (x% orders uplift), and estimated budget range
• Sellers can see the list of products which will be included in the automated plan, including the price range that will be applied by the systems for their products once the automated plan is running
  • Lowest price limit: Estimated lowest selling price after Smart Growth and Initial Promotion Price
• Read the Terms and Conditions and click Authorize and Create
• The automated plan will start running right after you have confirmed the authorization

Video Generated by AI

For sellers in the Fashion category, we are introducing a new feature called AI Video.
Before you begin a new Smart Growth plan, any product with the AI Video label will automatically receive a shoppable video generated from its existing product images at no additional cost.
Once you start the plan:

• Smart Growth will generate AI Video for your product.
• The system will automatically schedule the video for publishing.
• You can preview the AI-generated video in advance and delete it if it’s not suitable.
• After the video is published, if you change your mind, you can delete the video directly from your TikTok account.
• You can also check the performance of the auto-posted video by clicking View Impact, where you’ll see key metrics such as posting date, GMV, order numbers, and page views.
• Once you withdraw the entire Smart Growth plan, the AI Video that has been generated and scheduled will also be cancelled. However, if the video has been published, it will not be automatically deleted and you need to delete it from your TikTok app.

You can refer to Smart Growth AI Video T&C to learn more about the video terms and conditions.

Impact Monitoring

Once the plan has started, you can view the detailed plan on the Smart Growth page.
You will see all plans and performance generated by Smart Growth for each of the products, including GMV, Orders, and Page Views.
If the systems find more eligible products to grow (which were not covered in the previous automated plan), sellers can create a new automated plan.

FAQ

1. Can I cancel the ongoing automated plan?
   • Yes, hover to the specific ongoing plan that you want to withdraw

• Once you click withdraw, it will direct you to fill out a form to specify the reason and the withdrawal request will be processed in 24 hours
• Note: Specific for Campaign, if Smart Growth has registered your products into a campaign, it will not be automatically withdrawn after you withdraw the Smart Growth automated plan. You need to check the Campaign Management page in Seller Center to withdraw manually.
• If you want to cancel only a specific product from an ongoing Smart Growth plan that is currently running without cancelling the whole plan, simply hover to the specific product in the ongoing plan and click Withdraw. (Note: there has to be at least 3 products for Smart Growth plan to be running).

2. Will the marketing strategies from Smart Growth include Affiliate commission?
   • No, Affiliate Commission currently is not included in Smart Growth strategies and is separated.
3. Will the marketing strategies from Smart Growth overlap with GMV Max (Ads)?
   • No, if the products selected by Smart Growth already have an existing GMV Max active, Smart Growth will not create new GMV Max for those specific products.
4. Why did the ads ROI I saw before the plan started and final ads cost after the plan does not match?
   • The initial ads ROI you saw before the plan started is the ads ROI Smart Service plan to allocate. This planned allocation might be interrupted as a result of your existing ads setup, which will lead to a final ads cost seeming unmatch with the initial ads ROI