• Set up the basic requirements and conditions to start running LIVE GMV MAX ads
• Understand how to optimize ROI effectively during each livestream session and adjust budgets within recommended time frames
• Apply the formula for allocating products and livestream content into ad campaigns to attract the right target customers

Frequently Asked Questions

1. Why are some videos in the “Pending” status?

• GMV Max prioritizes achieving the target ROI, but exploring new creatives may cause ROI fluctuations. To maintain the overall campaign ROI, only a small portion of the budget is allocated for creative exploration. The larger the campaign spends, the more videos can be explored. When there are too many creatives, some videos will be queued and wait for exploration.

2. Which videos are in the “Learning” status?

• Videos that have been used in ads for less than 3 days.

3. When do videos switch to “Delivering” or “Not Delivering” status?

• Videos that can spend over $1 within the target ROI range will move directly to the “Delivering” status.
• If, after the 3-day learning period, a video cannot spend more than $1 within the target ROI limit, it will be moved to the “Not Delivering” status.