Sexual Wellness Products Listing Guidelines
What are Sexual Enhancement Products Listing Guidelines?
These guidelines govern how invite-only corporate sellers may list sexual enhancement products on TikTok Shop , covering product titles, descriptions, images, and keywords.You must not make medical, performance, or physical outcome claims in any part of your listing, including titles, descriptions, images, and user testimonials. We enforce this to protect consumers from misleading health claims and ensure the platform remains compliant with applicable advertising and product safety standards.
Important: Due to the sensitive nature of these products, promotion through video content, livestreaming, or paid advertising is not currently permitted on the platform.
It is your responsibility to ensure you comply with all applicable laws with respect to the sale of sexual enhancement products on TikTok Shop .
✅ What's allowed?
- Frame listings using general wellness and lifestyle language (vitality, wellbeing, daily energy, active lifestyle)
- Describe products as daily herbal supplements or natural botanical formulas without specifying outcomes
- Use lifestyle imagery such as a man exercising, meditating, working, or relaxing in non-suggestive settings
- Feature product close-ups — capsules, bottles, or packaging on a clean, neutral background
- Include ingredient photography such as roots, leaves, or powders, and supplement fact infographics (no health claims)
- Show couples in clearly non-suggestive contexts such as walking, dining, or smiling
❌ What is not allowed?
We do not allow listings that make unsubstantiated, medical, or sexually explicit claims in any content field — title, description, image, banner, or keyword.Medical and Drug Claims
- References to diagnosing, treating, or curing any condition (e.g., erectile dysfunction (ED)
- Comparisons to prescription medications (e.g., "works like Viagra," "similar to Cialis")
- Terms implying clinical validation: "clinically proven," "clinically tested," "guaranteed," "doctor-recommended"
- Promises of physical size change (e.g., enlargement, size increase)
- Stamina, erection, or sexual performance language in any form
- Before/after images implying physical transformation
- References to testosterone, hormone levels, or hormone restoration
- Libido, sex drive, or sexual desire language
- User testimonials referencing sexual performance, libido, or physical changes
- Nudity or partial nudity in product photos or banners
- Suggestive body imagery or close-ups of intimate body parts
- Visual innuendo using shapes or symbols implying sexual anatomy
- Images implying sexual acts or intimacy
Examples of Approved and Rejected Listings:
✅ Approved Listing ExamplesUse these as templates when writing your product title and description:
| ❌ Rejected Listing ExamplesThe following will trigger AUTOMATIC REJECTION. Do not use this language anywhere in your listing:
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What do I need to do to comply?
Run through the following pre-submission checklist before submitting any listing:✅ Drug claim check — Does any sentence sound like a drug claim or doctor's recommendation? → Rewrite it using general wellness language.
✅ Physical outcome check — Does the listing mention specific physical outcomes such as erection, size, or stamina? → Replace with vitality, energy, or wellbeing.
✅ Superlative check — Does the listing use "proven," "guaranteed," or "clinically tested"? → Remove these terms entirely.
✅ Image and banner review — Review all images and banners for suggestive or explicit content before uploading.
✅ Testimonial audit — Delete any user testimonials referencing sexual performance, libido, or physical changes.
✅ Language tone check — When in doubt, use softer, more general wellness language.
Common Mistakes and How to Fix Them
❌ Mistake: Using "stamina" or "performance" in a product title or description.Fix: Replace with "daily vitality," "general wellbeing," or "active lifestyle support."
❌ Mistake: Comparing the product to a prescription drug (e.g., "works like Viagra").
Fix: Remove the comparison entirely and describe only the product's herbal or botanical ingredients.
❌ Mistake: Claiming the product "increases testosterone" or "boosts libido."
Fix: Reframe as "supports men's general health with a blend of natural botanicals" — no specific hormone or desire claim.
❌ Mistake: Including a before/after image suggesting enlargement or physical transformation.
Fix: Replace with a product close-up, ingredient photography, or neutral lifestyle imagery.
❌ Mistake: Leaving in user testimonials that reference erection quality, sex drive, or physical results.
Fix: Delete those testimonials. Only general wellness feedback (e.g., "felt more energized") is acceptable.
❌ Mistake: Using superlatives such as "guaranteed results in 4 weeks" or "clinically proven."
Fix: Remove all outcome guarantees and clinical language. Stick to soft framing such as "formulated to support" or "designed to complement."
What happens if I breach these guidelines?
Listings that violate these guidelines are subject to immediate action. Certain terms and content types trigger automatic rejection at the point of submission.This compliance guide is designed for invite-only corporate sellers listing sexual enhancement products on TikTok Shop . It outlines the requirements your listings must meet to be approved successfully. Repeated or serious violations may affect your eligibility to list in this category.
Please see our Seller Performance Evaluation Policy article and Seller Terms of Service for more information. If you think an enforcement action has been taken against you in error, please raise an appeal via the Seller Center. Please read our Seller Appeal Guidelines article for more information.