General provisions

This Policy governs the organization, management and participation in livestreaming activities on TikTok Shop in Vietnam for the purpose of introducing, promoting or selling goods (hereinafter referred to as "Sales Livestream"). This Policy shall apply to TikTok Shop, Sellers, Creators, viewers, and relevant organizations and individuals. Participation in Sales Livestream shall also be subject to the provisions of applicable laws as well as the terms, standards, policies and guidelines published and updated by TikTok Shop from time to time.

Conditions, process and procedures for account registration

2.1. Seller Account

• The registrant shall have the legal capacity and appropriate capacity to act; provide complete, accurate and valid contact information, identification or business registration information, and professional licenses (if applicable).
• The registrant accessing the Seller Center shall register using an existing TikTok account or a phone number/email address, verify their contact information, and read and accept the applicable terms and policies.
• The registrant completes the verification documents, provides store information, payment account and tax information as required; TikTok Shop reviews the documents and may request supplementary materials or re-verification.
• Upon approval, the Seller shall link their TikTok account, set up a store, and only list for sale Products that comply with current laws, regulations and policies. Detailed guidelines are published on the TikTok Shop Academy and the Seller Center.

Detailed instructions on seller account registration can be found in the Seller Account Registration Process.
2.2. Creator AccountTo become a Creator on TikTok Shop, Users must meet the following requirements:

• The User's TikTok account must have at least 1,000 followers
• Users must be at least 18 years old
• User's TikTok account is not a Government, Politician and Political Party Account (GPPPA).
• The e-commerce content on the User's TikTok account must comply with the TikTok Community Guidelines
• The User has never had their e-commerce license revoked by TikTok Shop before
• The linked TikTok Shop account of the User must not pose any risk of violation on the platform

Creators must have a TikTok account and meet the requirements for using the LIVE feature and TikTok Shop as stipulated and updated periodically by TikTok Shop. Identity verification, electronic authentication, and other conditions shall be carried out in accordance with this Policy, the guidelines provided by the TikTok Shop Academy, and other relevant policies.
Creators register or activate the creator-specific e-commerce rights (TikTok Shop for creators); provide verification information, complete the customer identification process, and link to eligible stores or products.
Creators are only permitted to start Sales Livestream after being granted the necessary permissions, and must maintain all relevant conditions throughout the entire usage period.
2.3. Subjects, procedures and guidelines for electronic identification and authentication applicable to CreatorsApplicable subjects: Creators based in Vietnam who are required to complete identity verification, identity authentication or e-authentication as prompted by TikTok Shop on the TikTok App or in accordance with the applicable policies. Depending on specific circumstances, Creators may be requested to provide relevant information, identity documents, and complete the e-authentication procedures supported by TikTok Shop.
Implementation process:Types of identity verification documents:Identity Verification Process:Prior to starting the journey, such as posting video links for product sales, going live, adding products to the showcase page, or withdrawing earnings, Creators will be required to complete identity and age verification by clicking the “Verify” button to initiate the verification process. Creators will be prompted to begin the verification process at various points throughout the application.
Detailed instructions on NFC scanning for Vietnamese Creators are published and updated periodically by TikTok Shop at this link. Creators must follow the instructions and requirements displayed on the system at the time of verification.

Compliance requirement for content and execution

Sellers and Creators must ensure that information regarding Products, prices, promotions, uses, origins, transaction terms and safety warnings is truthful, clear, well-substantiated and non-misleading.

• Do not promote prohibited, unsupported or restricted Products unless the relevant conditions are met; Do not use language, images, attire, or conduct that violates the law, community standards, social ethics, or good customs and traditional values.
• Do not commit fraud, forgery, intellectual property infringement, illegally divert transactions off the platform, manipulate interactions, or evade control measures.

Sellers and Creators must regularly review and comply with the policies and guidelines published on TikTok Shop Academy, including the Prohibited Products Policy.

Stop streaming and remove the violating content or links

TikTok Shop monitors the activities of Creators to ensure a safe and reliable shopping environment. TikTok Shop may take enforcement measures against Creators in the following circumstances:(i) the Creator violates TikTok Shop policies, Community Guidelines, or applicable terms and conditions; (ii) continuously posts misleading, prohibited, or unsafe content;(iii) attempts to evade or manipulate the platform's control mechanisms; (iv) relates to the serious violations that have been detected or reported; or (v) engages in illegal acts that cause or may cause damage to TikTok Shop, users, or third parties.
Depending on the nature, severity and frequency of the violation, TikTok Shop may impose one or more enforcement measures, including:

• Remove violating content;
• Restrict access rights or the use of certain features;
• Suspend the right to receive commissions or monetization features;
• Restrict the ability to post shoppable content;
• Suspend the LIVE function, video posting, or product showcase page;
• Restrict the ability to participate in the platform's programs or features;
• Freeze or deduct commissions in accordance with the applicable policies;
• Delete account information;
• Restrict or terminate the account; and
• Implement legal measures or report to the competent state authorities when necessary.

Certain behaviors may result in the immediate enforcement measures under the Creator Enforcement Policy. When enforcement measures are applied, TikTok Shop may notify the Creator via in-platform notifications or inbox features. The Creator may track their violation history and account status through the tools provided by TikTok Shop.
In the event that the Creator believes that the enforcement measure has been applied due to a mistake, the Creator may file a complaint in accordance with the complaint mechanism published by TikTok Shop. The complaint must be filed within the time limit and meet the requirements for information and supporting documents as stipulated in the applicable policies.
Details regarding violation cases, enforcement measures, notifications, and appeals are specified in the Creator Enforcement Policy, which is updated by TikTok Shop from time to time and forms an integral part of this Policy.

Sales livestream alert display tool

When promoting goods that require warnings, instructions for use, health advisories or safety information in accordance with applicable laws or policies, the Creator must use the "LIVE Billboard" tool to display the warning clearly, legibly and maintain it for an appropriate period of time.

• Prior to going live, identify the mandatory or necessary warning content for each Product and prepare the exact wording.
• On the LIVE setup screen, select the "LIVE Billboard" tool or the corresponding text tool.
• Select a template or create a new banner; enter the warning content, then check its accuracy, readability and display position.
• Display the banner during the LIVE session, especially when introducing or pinning related Products; do not obscure, blur, or present it in a way that makes the warning difficult to recognize.
• Recheck throughout the LIVE session and update immediately if there are any changes to the Product or presentation content.

Detailed operation instructions and updated interface screenshots are available at LIVE Billboard. Use of this tool does not exempt Sellers and Creators from their obligations to provide information, issue warnings, and comply with applicable laws.

Receive and address feedback, requests, and complaints from viewers

6.1. During the Sales Livestream

1. At the LIVE session to be reported, viewers click Share.
2. Select “ Report ”, then choose the reason and subtopic (if required).
3. Provide supporting information, descriptions or documentation as instructed and tap “ Send ”.

4. TikTok Shop shall receive, categorize and review via automated and/or manual means; it may request supplementary information and apply appropriate provisional or formal measures.
5. Results or updates will be communicated via the available channels on the platform, in a scope consistent with the regulations on security, privacy and abuse prevention.

6.2. After the Sales Livestream

1. Viewers can report a Creator account by visiting the profile, opening the share/report option, selecting a reason, and submitting the report.

2. In addition, Users can also directly contact the Customer Service Department of TikTok Shop (which mainly handles order-related issues) by accessing "Help Center" > "Contact Us", selecting the relevant issue, describing their request and submitting the relevant materials.

TikTok Shop will record, categorize and escalate the case to the appropriate department; coordinate with the Seller or Creator as necessary; and notify the outcome via the original support channel or the registered contact channel.

Define the rights and responsibilities of the parties

In the event of a conflict between the content set out in this section and any other Terms and Conditions governing the use of the Platform by Sellers, Buyers and/or Creators (including any corresponding amendments and supplements to such Terms and Conditions) that Sellers, Buyers and/or Creators have agreed to from time to time, to the fullest extent permitted by applicable law, those other Terms and Conditions shall prevail.7.1. TikTok Shop

• Provide, operate and ensure the safety of the features supporting Sales Livestream; announce the applicable terms, policies and guidelines.
• Carry out verification, content moderation, report reception and application of appropriate handling measures; cooperate with competent authorities in accordance with the law.
• Have the right to request the provision of information, restrict or disable features, remove content, and take necessary measures to protect users, the platform, and the legitimate rights and interests of relevant parties.
• TikTok Shop is not the seller of the Products nor the provider of the content of the Seller/Creator, unless otherwise explicitly stated; TikTok Shop’s liabilities shall be determined in accordance with the applicable laws and terms.

7.2. Seller

• Be responsible for the legality, safety, quality, origin, information, pricing, promotions, delivery, returns and exchanges, refunds, warranty, and tax obligations related to the Products.
• Ensure that the Creators which the Sellers hire, authorize or collaborate with provides accurate information, meets all eligibility requirements and complies with the Regulations; the use of third parties does not exempt the Seller from liability.
• Coordinate the handling of reports, complaints and requests from buyers and TikTok Shop; retain and provide documents in accordance with applicable laws and policies.

7.3. Creator

• Provide and maintain accurate verification information; keep the account secure; do not rent out, transfer, or allow ineligible persons to use the account.
• Inspect products and materials prior to release; present information honestly; disclose sponsorship, advertising or affiliate marketing relationships as required by laws/policies; display necessary warnings.
• Proactively monitor live sessions, terminate or correct inaccurate content, remove inappropriate links, cooperate in handling feedback, and take responsibility for one's own statements, images and behaviors.

7.4. Viewers/Buyers

• Have the right to access information, ask questions, report content, request support, and exercise the rights to file complaints, cancel orders, return goods and obtain refunds in accordance with the applicable laws and policies.
• Shall be responsible for providing truthful information, shall not misuse reporting tools, shall not disseminate illegal content, and shall not interfere with or evade the platform's technical measures.
• Proactively review product information, warnings, and transaction terms carefully, and only make payments via methods supported by TikTok Shop.

Effectiveness and Update

This Policy shall take effect as of the date of its promulgation. TikTok Shop may amend this Policy from time to time, and will publish or notify the amendments in accordance with the methods and time limits required by applicable laws and provisions. The links contained in this Policy lead to the versions of the policies or guidelines that are in force at the relevant time.