Live Shopping Ads (LSA) is where entertainment meets commerce on TikTok. Here's what we recommend to maximize your sales with Live Shopping Ads.

Ad group structure

• We recommend setting up a new ad group for each TikTok LIVE.

Budget

• If you're using Live Shopping Ads for the first time, we recommend a budget of at least 50x your target cost-per-action (CPA) for the ad group.
  • To keep your ads running successfully, be sure your budget at the campaign level is sufficient compared to your total ad group budget.
  • Avoid changing your budget midway through a TikTok LIVE, since it could affect how your ads are delivered/the success of your ads/the success of your campaign.

If you have multiple livestreams, use Live Shopping Ads for each and gradually scale up your budget (we recommend no more than a 30% increase per day) leading up to Mega Sales Days.

Content

• Get your audience excited and engaged by highlighting upcoming promotions. Encourage them to visit your Shop or join your TikTok LIVE the day your sale starts.

Audience targeting

• Select your core target audience for Live Shopping Ads with broad targeting.
  • You know your audience best. Use what you know based on the products you sell and who your followers are to set your targeting strategy.

Be sure you've selected ages 18+ for audience targeting. Anyone under 18 won't be able to shop after clicking on the ad.Schedule

• Schedule your Live Shopping Ads to start and end at the same time as your TikTok LIVE for the best ad delivery possible.

Ideally, your TikTok LIVE should be at least 2 hours long.

Bidding strategy

• Try using Lowest Cost bidding strategy to increase conversions at the set budget level.

However, if you're concerned about cost-per-action (CPA), you can also use Cost Cap bidding and set your CPA at 20-30% higher than your intended CPA.

Safety

• Keep your TikTok LIVE a friendly, safe space. When setting up your campaign, you can choose to manage comments and blacklist any keywords that may show up in the LIVE comments.

Optimization goal

• We recommend selecting Complete Payment/Initiate Checkout/[NEW!] Value Optimization to maximize your return on ad spend (ROAS).
• We also recommend choosing Viewer Retention to get the most LIVE traffic possible.

Learn more about Live Shopping Ads. Start now HERE