1、How the analytics can be used

🌟Switch between today's data and historical data

🌟View revenue data over a time or for a single livestream

🌟Check the value of each creator account to the shop

2、Features

📣Display LIVE data over a period of time

📣Display data for single livestreams

📣Display Affiliate creator livestream data

3、Detailed descriptions

General data

Detailed introduction

Screenshot (test account with mock data, may differ from actual feature)

[1] View today's LIVE summary data: Select "Today" to view today's data: Displays the revenue and conversion data from livestreams held today 4 key metrics: Revenue Sales Buyers C_O [2] View historical data: Select either the last 7 days, last 28 days, a calendar day, a calendar week, a calendar month or custom time period to view historical data: Displays the number of livestream sessions, revenue, orders, number of buyers and conversion data for the selected time period 8 key metrics: Livestreams: The number of livestreams within the selected period Revenue-generating livestreams: The number of livestreams that resulted in revenue within the selected period Revenue: The cumulative amount paid for orders made from livestreams, including returns and refunds Unit sales: The cumulative number of products sold via livestreams Buyers: The number of unique users who paid for orders via livestreams. When you select a custom period, this metric will be greyed out. C_O: The number of orders divided by the number of product clicks from livestreams CTR (click-through rate): The number of clicks on livestream products divided by the number of livestream views during the selected period, includes products in product lists and product cards Orders: The number of SKU orders created and paid by users via the livestream Note: When a livestream spans two days, the data only includes the data generated by that livestream within the selected period: For example: Today is the the 10th of May. Imagine the livestream starts on the 9th of May and ends on the 10th of May, generating $100 in revenue on the 9th and $200 on the 10th. When the time selected is "Today" the revenue displayed will be $200.

Livestream list

Detailed introduction

Sceenshot (test account with mock data, may differ from actual feature)

[1] Today's livestreams: Select "Today" to view today's data: Displays livestreams that have generated data today, i.e.: Livestreams that started yesterday and ended today Livestreams that started yesterday and have not yet ended today Livestreams that started today and ended today Livestreams that started today, but have not yet ended today [2] Historical livestreams: Select a period of time in the past to view historical livestreams: Displays livestreams that started during the selected time period. For example, if today is the 10th of May, and we select "Last 7 days", the data for the 3rd to 9th of May will be displayed as below: Livestreams that will be displayed: Livestreams that started on the 3rd and ended on or before the 10th Livestreams that started on the 9th and end on the 9th or 10th Livestreams that will not be displayed: Livestreams that started on the 2nd and ended on the 3rd or later Livestreams that ended before 00:00 on the 3rd 【3】Single livestream metrics Revenue: The cumulative amount paid for orders via the livestream, including returns and refunds Products: The cumulative number of products added to the livestream showcase Different products sold: The number of different products for which sales were generated by the livestream Orders created: The number of SKU orders created by users via the livestream Orders paid: The number of SKU orders created and paid by users via the livestream Unit sales: The cumulative number of products sold by the livestream Buyers: The number of unique users who paid for orders via the livestream. When you select a custom period, this metric will be greyed out. Average price: The average price of the units sold, i.e. revenue divided by unit sales Viewers (total viewers): The number of unique viewers of the livestream Views: The number of views of the livestream ACU: The average number of concurrent viewers per minute during the livestream PCU: The peak number of concurrent viewers of the livestream Avg. viewing duration: The average length of time each unique viewer watched the livestream Comments: The cumulative number of times users left comments on the livestream Shares: The cumulative number of times users shared the livestream Likes: The cumulative number of times users liked the livestream New followers: The number of times users clicked to follow the creator Product impressions (product view): The number of impressions of all livestream products, including product list and product card impressions Product clicks: The number of product clicks from the livestream, including product list and product card clicks CTR (click-through rate): The number of clicks on livestream products divided by the number of views of the livestream during the selected period, includes products in product lists and product cards C_O: The number of orders divided by the number of product clicks via livestream channel

Filter a particular account

Detailed introduction

Sceenshot (test account with mock data, may differ from actual feature)

[1] You can view aggregated livestream data and and see a livestream list for particular types of accounts (official, marketing or Affiliate) over a specific period. For example: When you select "Affiliate", you can see the livestream metrics and a livestream list for all Affiliate creators over the selected period. [2] Search creators: Select "All" to directly search for the creator you want in the search box When "Official" is selected, only the official account is shown When "Marketing" is selected, only marketing accounts are shown When "Affiliate" is selected, you can search for the Affiliate creator you want to fine