Avoid Making Weight Management Claims

Health is personal, and every journey is unique. At TikTok Shop, we're committed to building an inclusive and informed community where everyone can access what they need to feel their best. When promoting Health and Wellness products, it's essential to do so responsibly. All content must comply with TikTok's Community Guidelines to ensure a safe and respectful platform for everyone.

🚫 Not Allowed

Avoid promoting these products:

• Slimming and fat loss products - E.g. pills, beverages, patches, creams, oils.
• High-risk muscle gain products - E.g. anabolic precursors, prohormones, growth hormone peptides.

Avoid making these claims:

• Misleading weight loss claims - Do not make exaggerated promises, showcase extreme transformations, or use body-shaming language.
• Exaggerated muscle building claims - Avoid making unrealistic statements about muscle growth such as "Gain 10kg of muscle in 10 days", "Gain muscle fast", "Bulk up quickly", or showcase exaggerated before-and-after depictions of muscle gain.

⚠️ Content that focuses mainly on weight loss or muscle gain claims may face traffic restrictions.

✅ Allowed

• Promoting non-medical weight gain products - E.g. milk, honey, supplements.
• Mentioning non-exaggerated weight loss or muscle gain effects in your promotional content.
  • These mentions are only allowed when paired with broader health benefits. They cannot be the main focus of your content.
  • For example: Creatine, protein powders, and similar products may be promoted if the focus is on overall wellness or athletic performance and not solely on appearance changes.

What is a weight management claim?

A weight management claim refers to any statement or suggestion that a product can assist in weight loss, fat loss, or muscle gain. These claims can appear in various formats, such as written text, audio, video, descriptions, or hashtags.
For more information about weight management products, please visit Weight Management Products.

Examples of Prohibited Claims to Avoid

❌ Promoting prohibited weight loss or high risk muscle gain products

• "Buy this weight loss pill!", "Buy this weight loss tea!"
• "Detox drink for weight loss"
• "Use this fat burning gummy!"

❌ Claims of easy, fast or unrealistic weight loss or muscle gain

• "For easy weight loss"
• "Lose weight fast"
• "Burn fat immediately"
• "Suppresses appetite!"
• "Help you stay fuller"
• "Wear this waist belt and lose weight"
• "Reduce obesity", "anti obesity"
• "Lose weight before the holidays begin"
• "Bulk up rapidly"
• "Quick and easy muscle gain"
  

❌ Include any media illustrating the "before and after" effect of a particular product on a person's weight

• "I went from 80kg to 70kg using this!"
• Showing before and after images showing changes in weight or body figure, for example:
  

❌ Specify how much weight loss, body size measurements or timelines a person might lose from consuming a product

• "10kg has gone after using this product, my pants are now loose!"
• "Gain 10kg of muscle mass with this easy trick"
• "Go from size XL to S"
• "Lose 8 inches from your waist"
• "Lose body fat in just 1 week"

❌ Making weight management claims using hashtags

• #WeightLossTea
• #FatBurningCoffee
• #Lose7kgin7Days

❌ Using gestures to imply that a product can help to achieve a thin body shape.

• Pinching belly fat to imply that a product can help someone lose fat
  

❌ Shaming or negative messaging, or claiming that changing body weight or shape will improve someone's life

• Stop being fat!"
• "Make yourself skinnier and more attractive!
• "If you feel ugly, try this weight loss drink!"
• "If you want girls to call you hot, get jacked by using this"

❌ Claiming a product is as effective as a pharmaceutical for weight loss or muscle gain

• "Nature's Ozempic"
• "GLP-1 booster", "GLP-1 support"

❌ Encouraging unsafe exercise for weight loss or muscle gain, despite injury or illness

• "I have a bad flu but I still need to run to lose weight"
• "No rest days, even when you're injured"
• "Push through the pain to burn fat"

❌ Encouraging misuse of a product for weight loss or muscle gain

• "The label says take 2, but I take 4 for faster results"
• "Double the dose to slim down faster"

❌ Claiming products can change someone's body shape by altering internal body structure

• "Wear this waist trainer and you'll become skinny"
• "Use this waist trainer to tighten your body and create curves"

❌ Promoting disordered eating and dangerous weight loss or muscle gain behaviors

• Includes encouraging extreme dieting (e.g. single food group diets), depiction of binge-eating and purging behaviours, severe fasting, or activities that can cause health or well-being risks
• "Go to the sauna to sweat off your weight"
• "This will make you pee and poop so much you'll be so skinny"

Note: Having certification or awards demonstrating a product's weight loss or gain effects does not exempt it from following these rules.

How can I avoid making weight management claims?

We're committed to supporting our community by promoting healthy nutrition, positive lifestyles, and body positivity. By helping your audience make informed choices, you also build trust and strengthen your relationship with them.
Here's how to promote responsibly:

• Be balanced. Focus on the range of health benefits, not just weight loss or muscle gain. Always mention that results may vary!
• Be realistic. Use clear and honest claims that reflect the true value of your product (e.g. "Strengthens natural defenses and boosts energy levels" rather than "Lose weight fast!"). Promote healthy choices and active lifestyles!
• Be compliant. Follow all product listing & content guidelines and applicable laws. Avoid making misleading or exaggerated claims.

Health Supplements

What to Avoid

• "Contains L-arabinose for easy weight loss"
• "Helps you gain 5kg of pure muscle"

What is Okay

• "Boost natural immune defenses"
• "Supports heart health"
• "Boosts energy and fights fatigue"
• "Supports better, less interrupted sleep"
• "Gives you healthy glow", "keep fit"
• "This product is packed with vitamins and antioxidants for good health"

Detox products (for non-weight management purposes)

What to Avoid

• "Detox tea for fat burning"
• "Detox coffee will make you skinny"

What is Okay

• "Keeps your bowel healthy", "reduces bloating", "improve digestion"
• "Liver detox to support healthy liver function"
• "Skin detox to give you a natural glow"

Protein powder/High protein milk

Protein powder and high protein products are dietary supplements that are designed to add protein intake. We allow claims about the function of protein to support muscle repair, recovery, maintenance and toning.
What to Avoid

• "Lose weight in your sleep"
• "Bulk up overnight with our protein powder"

What is Okay

• "Supports muscle recovery, muscle repair and reduces soreness"
• "Helps to maintain muscle"
• "Helps with bone health"
• "Convenient way to add protein to your day, to support your health and athletic goals"
• "Help to tone up"

Fitness supplements

What to Avoid

• "Supercharge your weight loss"

What is Okay

• "Improves athletic performance"
• "Replenish essential amino acids"

Low calorie/fat/sugar food and drinks

Low calorie/fat/sugar food and drinks are products that provide a relatively small amount of calories per serving compared to other options. We allow the promotion of low calorie products as a healthier alternative to other food options.
What to Avoid

• "Eat just these vegetable chips for extreme weight loss"
• "Low sugar coffee helps you achieve drastic fat loss"

What is Okay

• Contains stevia to "help your sweet tooth"
• Sugar replacement to "use instead of sugar"
• Presenting nutritional information, such as saying "zero calories", "low sugar", "no sugar", "high fibre", "only 80kcals per packet!"
• "This low calorie option is tasty and helps support a healthy diet"

Clothes

What to Avoid

• "Wear this waist trainer and you'll become skinny"
• "Using this waist trainer, I went from size M to XS"

What is Okay

• "This shapewear is great, I love how it makes this dress fit"

Body Scales and Food Scales

We allow promoting body weight measuring equipment and food scales. However, avoid making prohibited weight loss claims when promoting these products.
What to Avoid

• "If you're worried about getting fat, then you should try this body weight scale"
• "Track every gram of food to get skinny fast"
• "I use these food scales to restrict my diet to very low calories"

What is Okay

• "These body scales are convenient to use and measure body fat too"
• "I use these food scales to measure out flour when baking"

What happens if I breach these guidelines?

If you are found to violate these guidelines, you may have enforcement actions taken against your account. You should note that repeated offenses will result in more significant penalties.
Please see the TikTok Shop Creator Performance Evaluation Guidelines article and Creator Terms of Service for more information. If you think an enforcement action has been taken against you in error, appeal via the TikTok App. Please read our Creator Appeal Guidelines article for more information.
Please read our TikTok Shop Content Guidelines to learn more.