AI-Generated Content (AIGC)

AI-Generated Content (AIGC) is allowed on TikTok Shop if it follows TikTok Shop Content Policy and TikTok Community Guidelines. Use AIGC to support creativity and understanding—not to mislead buyers about product results, create fake sympathy stories, or misrepresent product details.

3 golden rules for AIGC

#1 Don’t misrepresent the product.

• AI-generated product visuals must match the real product and listing details (e.g., colour, size, material, features, design, shape and weight).
• Do not add features that don’t exist.
  

Click here to learn more about Avoid Inconsistent Product Promotion

#2 Don’t fake results

• Do not use AI, filters, or editing tools to create “after” effects (e.g., skin smoothing, hair regrowth) on real people or AI avatars.
  

Click here to learn more about Misleading Claims (Health & Beauty Products).

#3 Don’t fake stories to push sales

• Do not use AI characters or AI scenes to invent sad stories or fake crisis events (e.g., floods, conflicts) to pressure viewers into buying.
  

Click here to learn about Sensational or Shocking Content.

AIGC Do's and Don'ts

Relevant Links

• How to add the AIGC Label
• Avoid Inconsistent Product Promotion
• Misleading Content
• Misleading Claims (Health & Beauty Products)
• Medical Misinformation
• Non-Interactive Content - How to Avoid Violations
• TikTok Shop Content Posting Limit

Common AIGC Violations by Product Category

Using AI can make your content more creative and engaging, but your AI-generated visuals and claims must still accurately represent the products you promote.Save the category-specific one-pagers below to learn about common AIGC violations and create compliant promotional content.

• Home and Lifestyle
  
• Food and Beverage
  
• Fashion
  

What happens if I breach these guidelines?

If you are found to violate these guidelines, you may have enforcement actions taken against your account. You should note that repeated offenses will result in more significant penalties.
Please see the Creator Enforcement Policy and Creator Terms of Service for more information. If you think an enforcement action has been taken against you in error, appeal via the TikTok App. Please read our Creator Appeal Guidelines article for more information.