How to link and unlink with Multi-Channel Networks (MCNs)

What is an MCN?

An MCN (Multi-channel Network) is a company or team that works across multiple channels with content creators, consulting and/or assisting towards success on social media platforms like TikTok.

How Creators Receive an MCN Linking Request

After the MCN sends the link request, creators will receive an Account Linking Request notification, as shown below. They can click the notification to approve or decline the request.
📌 Note:The linking request expires after 7 days. If creators do not respond within 7 days, the MCN will need to resend the request.

1. Entrance #1: Go to Inbox > Monetization > select the Account-Linking Request notification

2. Entrance #2: Go to TikTok Shop > Notification > select the Account-Linking Request notification

3. Entrance #3: Go to TikTok Shop > Settings > Partnerships > select the Account-Linking Request notification

After clicking the message via any one of the entrances above, the creator can go to request a link to the account page to choose decline or approve

How to Cancel the Linking Relationship with an MCN

Creators can request to disconnect from an MCN and provide a reason via the Partnerships page.
The MCN partner will receive an email titled "Your creator sent you an unlink request" and has 7 days to approve or decline the request.
If no action is taken within 7 days, the creator will be automatically unlinked.

Step 1. Creators go to the Partnerships page

On the TikTok app, go to TikTok Shop Creator Center > Partnerships > View Details > Unlink.

Step 2. Creators send the unlink request

If the MCN does not take action within 7 days, creators will be automatically unlinked.