Tiktok Shop Academy

Update Seller KOL Program & Incentives 2026

04/16/2026

Seller KOLs are experienced TikTok Shop sellers who act as representatives and advocates for the platform. They share their expertise, promote best practices, and foster a supportive community among sellers. Their role is to enhance the connection between the TikTok Shop platform and its sellers, encourage more sellers to join training sessions and help them succeed on the platform.
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Entry Requirement For Seller KOL

Register here [TTS VN SMB] Seller KOL_Activity Form
RequirementsShop Performance For SellerTSP/ MCN/ Agency
Shop performance
  • NRR <=0.5% L30D
  • LDR <=4% L30D
  • SFCR <=2.5% L30D
  • T3 - T5
  • Who has hands-on experience and direct shop operation
  • EC Training experience: at least 2 years
  • Participation in at least 5 events, such as webinars, workshops, or industry conferences per year.
  • A minimum of 10,000 followers on platforms such as TikTok, Instagram, YouTube, or LinkedIn.
Self-requirement
  • Seller reputation: No crisis, negative vibe on Social Media
  • Maintain a positive and neutral tone in all social media posts and communications
  • Able to speak publicly, shooting video and content writer
  • TSP reputation: No crisis, negative vibe on Social Media
  • Maintain a positive and neutral tone in all social media posts and communications
  • Able to speak publicly, shooting video and content writer, training class organization

Commited Activities

Each KOL must publish at least 1 Social Post in TikTokHood. If this requirement is not met for 2 consecutive months, the KOL benefits will be revoked.If any KOL registers for additional activities beyond these totals, they will be counted toward the ranking score and will not receive any additional incentives (voucher).
No
Activity
Target per KOL
Team Quarterly Target (Depends on # of KOLs)
1
Social post (compulsory)
  1. At least 1 post per KOL per month in TikTokHood
Max 4 post/KOL/month
  • 15 posts per month & 45 posts per quarter
2
Webinar
  1. Join webinar of Education or Mass Incubation
Max 1 webinar/KOL/quarter
  • 9 sessions per quarter
3
Youtube
  1. Can be filmed by KOLs or TTS
  2. Post on KOL channel & TTS OA channels
(Depend on KOLs' expertise & availability)
  • 5 videos per quarter
4
TikTok Short video/ Image/ Gif (optional)
  1. Can be filmed by KOLs or TTS
  2. Post on KOL channel & TTS OA channels
(Depend on KOLs' expertise & availability)
  • 5 videos per quarter
5
Training Sessions (optional)
  1. Online & Offline sessions
(Depend on KOLs' expertise & availability)
  • 1-2 sessions per quarter

Scorecard

  • Seller KOLs is required to conduct either training sessions and other activities (videos/post writing every quarter), to maintain the collaboration and rewards acceleration
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Ranking and Reward

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