TikTok Shop Content Guidelines Video Script (Part I)

The following types of products and contents are not allowed to be promoted or shared on TikTok Shop. To learn the details, please follow the instructions next.
  1. Prohibited Products
  2. Restricted Products
  3. Political Products
  4. Infringement of Lawful Rights
  5. Spam and Fraud

1. Prohibited Products

TikTok Shop prohibits the provision, sale or promotion of any of the prohibited products. Prohibited products include but are not limited to Weapons, Hazardous and Dangerous Items, Animals and Animal Products, Adult Products and Services, Discriminatory and Offensive Products, Illegal products and other prohibited products.

2. Restricted products

It is strictly prohibited to promote restricted products that do not meet the platform policies.The restricted products are divided into three categories:
  • Additional approval
  • Invite-only
  • Unsupported Products
TikTok Shop has additional requirement for restricted products. Without approval, it is not allowed to sell these products, such as cosmetics, underwear, medical devices and medicine. It is also important for creators to understand our restrictions of these products.

3. Political products

It is strictly prohibited to promote politically related products.TikTok Shop does not support any promotion, display and sale of political related products, including the related promotional content.

4. Infringement of Lawful Rights

It is strictly prohibited to promote products that infringe intellectual property rightsCreators must not publish or distribute content that infringes, encourages or enables the infringement of the intellectual property or personal rights of others.

5. Spam and Fraud

E-commerce content must not include fraudulent information and harassment.TikTok Shop does not allow any spam or fraud either in user profiles, contents, comments or chatting. For example, impersonating others to deceive and make malicious promotions is not allowed. Also TikTok Shop does not allow any malicious behaviour request positive customer feedback / rating.