How to select products efficiently according to your Intellectual Property

Step1, understand the follower 's profileUnderstand the gender, age, and other related information of followers. You can view your follower profile through the video profile & product details of the PC live streaming desktop.
video profileuser analysis
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For example: if you have more female followers, the products in categories such as beauty makeup and women's clothing will be more suitable for you . If you have more male followers, the products in categories such as 3c and men's clothing will be more suitable for you

Step2, account main operating category selection

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Step3,choice of product pricing

  • Top creator:high price products are mainly, middle price products supplemented by.
  • Middle creator: middle price products are mainly, middle price products supplemented by.
New creator: middle price products are mainly, low price products supplemented by.

Step4, 4 key points in selecting product

Diversity:Try more products and keep the update rate of LIVE productsAppearance:Exquisite appearanceBrand:Brand endorsement, beneficial to transformationQuality:Actual use effect, after-sales

Step5,product combination in LIVE

loss leader:low price,general product,limit sale--------make a good atmosphere in LIVE high profit product:high profit-----improve the GMV&transform when LIVE atmosphere is greathot topic products:brand product,topical popular & new products------fans favorstep6,product information collection
  • Product brand background
  • Product key selling point:(3-4 points)(Highlight the advantages of products in quality, packaging, etc)
  • Product use method:Experience of using the product
  • Exclusive price:Price, limited edition, coupon