How to select products efficiently according to your Intellectual Property
08/22/2023
| video profile | user analysis |
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Step2, account main operating category selection

Step3,choice of product pricing
- Top creator:high price products are mainly, middle price products supplemented by.
- Middle creator: middle price products are mainly, middle price products supplemented by.
Step4, 4 key points in selecting product
Diversity:Try more products and keep the update rate of LIVE productsAppearance:Exquisite appearanceBrand:Brand endorsement, beneficial to transformationQuality:Actual use effect, after-salesStep5,product combination in LIVE
loss leader:low price,general product,limit sale--------make a good atmosphere in LIVE high profit product:high profit-----improve the GMV&transform when LIVE atmosphere is greathot topic products:brand product,topical popular & new products------fans favorstep6,product information collection- Product brand background
- Product key selling point:(3-4 points)(Highlight the advantages of products in quality, packaging, etc)
- Product use method:Experience of using the product
- Exclusive price:Price, limited edition, coupon

