Tiktok Shop Academy

Boost Sales Effectiveness with High-Quality Video

12/31/2024

Definition of high-quality sales video

Sellers on TikTok Shop are encouraged to create shopping cart video content to help promote the store's image widely and help the product become more familiar to the platform's consumers. To have a quality shopping cart video, sellers need to fully meet the following criteria:
  1. Minimum Quality Dimensions
  2. Information Value Dimension
  3. Content Promotional Capabilities Dimensions
  4. Content Presentation Styles Dimensions

Minimum Quality Dimensions

A produced video must fully meet the following criteria to be considered basic quality content:
  • The image is clear, and the main objects are in focus throughout the video
  • Stable content, limited shaking
  • The sound is clear and smooth
  • Audio linked to video content
image.png

Information Value Dimension

When introducing the product/store, sellers should mention the following information to ensure consumers can fully understand the value of the product you are selling. Criteria include: but are not limited to:
  • Products are presented from many angles
  • Detailed information about the product
  • Information about the brand
  • Show or explain the product manufacturing process
  • Main benefits/results/functions of the product
  • Target customers
  • Information about product prices, promotions, offers, or discounts
image.png

Content Promotional Capabilities Dimensions

To increase the likelihood of purchasing through video, sellers need to come up with a few promotional information related to:
  • The host is present.
  • Evidence of how to use the product.
  • Assessment of product quality
  • Comparison of product quality
  • Call to action
image.png

Content Presentation Styles Dimensions

To increase the likelihood of purchasing through video, sellers need to come up with a few promotional information related to:
  • Short fiction
  • Vlog every day
  • Product demonstration or instruction
  • Video Q & A, including replies to comments
  • Video unboxing
image.png
Next LIVESTREAM

You may also be interested in