Lesson 1: What is Shop Health and how to maintain it

12/31/2024

Overview

Learn how to be a good seller in TikTok Shop and ensure your store has excellent performance by understanding and monitoring each Shop Health metric. You can access through Seller Center. In this material, you will learn two main menus on the page, which are:

Overview
Violation Records

Lesson 1: What is Shop Health and how to maintain it

Shop Health is a feature in Seller Center that provides an overview of your store's compliance performance by monitoring current and past performance. This is measured by how well you meet TikTok Shop's seller performance target and avoid violation points. Your performance is evaluated based on four aspects, such as policy compliance, order fulfillment, customer service quality, and after-sales performance. To maintain Shop Health The following are status, indicators, and tips you can keep an eye on:

Points	Status	Indicators	Tips
0-11 Points	Low Risk	Your current performance generally meets requirements.	Keep up and improve
12-23 Points	Medium Risk	We've identified some violations and sent out formal warnings. Please take the necessary corrective actions or some selling privileges may be suspended.	Please familiarize yourself with our current guidelines and make necessary corrective actions.
24-35 Points	High Risk	We've identified multiple violations. Please take the necessary corrective actions immediately or your account may be suspended.	High risk of account suspension. Please take corrective actions immediately.
36-48 Points	Severe Risk	We've identified critical violations. Please take the necessary corrective actions immediately or your account may be terminated.	High risk of account termination. Please take corrective actions immediately.