Create Your First Video

TikTok Shop gives sellers a new way to showcase their products and drive sales through exciting short videos on their TikTok Accounts. And find out how to make short videos that are effective and attract an audience

Find Ideas

Know yourself first, before getting to know your audience. Keywords: identity, authority, relevance

• Upload interesting and relevant video content to your persona/identity.
• Summarize the Key Selling Points related to the product and make sure the Key Selling Points are conveyed optimally in the video.
• Consistent on uploading videos.
• Find out the current trend before you make your own.

Video Planning & Shooting

Preparation for effective video shooting :

• Set a clear video theme
• Determine the Key Selling Points of the products
• Compose a video script
  • Open with interesting sentences/words in the first 5 seconds to attract the attention of the audience
  • Good and quality content is content that not only presents information and product advantages but also tells an interesting story
  • Always end with Call To Action
• Allocate content posting time clearly, as the example below:

Editing

• Edit videos using CapCut. Please download through this link for Google Play Store or App Store.
• The appropriate sticker/filter/effect will make your video 'unique'. In addition, it is highly recommended to use an arrow sticker as a Call-to-action to direct the audience to click on the yellow shopping cart (product anchor).
• Use the 'text' feature to add a caption/subtitle in the video.
• Using trending music can make your videos more interesting for the audience

Posting

Take note of the following important points when you are ready to post a video.

• Choose an interesting video cover
• Write clear descriptions
• Be careful in writing prices and discounts/promotions (if any). Since you can't edit after posting, it's highly recommended not to mention prices or temporary promotions in your short video, either written or verbal.
• Use trending hashtags, but still relevant to your content. In addition, it is highly recommended to use the hashtag #BelidiTikTok.
• Check the video before posting. Make sure your video doesn't miss any technical errors during editing, and also make sure that the message you want to convey in the video can be understood by the audience.